The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, the use of demand data is essential to understand how content is performing across multiple markets and how it is affecting their platforms. Using Parrot Analytics demand data, we can gain insights into content valuation, the global appeal of content, and how to make informed content acquisition, distribution, and programming decisions.
For example, let's take a look at the demand data for the TV show "Sweet Magnolias" in Australia in the month of March 2024. With 3.1 times the audience demand of the average show in Australia over the last 30 days, demand for "Sweet Magnolias" is good, and only 8.6% of all TV shows have this level of demand. This demand trend has been increasing recently, with this show achieving a peak rank of #748 in Australia. Although this show dropped 412 spots during March, it still ranks at the 97.9th percentile in the romance genre. This means "Sweet Magnolias" has higher demand than 97.9% of all romance titles in Australia.
Further, audience demand for this TV show has decreased in Australia by a staggering 42.7% throughout March. However, demand spiked towards the end of March 2024. Through Parrot Analytics demand data, executives can uncover their audience's preferences specifically in different markets and overtime, gauge a show's longevity, measure its momentum, visualise it’s travelability, analyze its franchisability and reach.
The Parrot Pulse provides independent measurement of its global performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability and reach. Thus, the demand for "Sweet Magnolias" was 37% of the demand in its country of origin, the United States. This quantifies a show's international demand relative to its home market. While its momentum and worldwide audience demand across all platforms are good, there is room for improvement in other areas such as its travelability, franchisability, and reach.
Comparing "Sweet Magnolias" performance on a 1 year rolling basis vs the last 30 days reveals insights such as the peak demand in the last 30 days is 29.2% higher than the peak average over the course of the year. The show's average demand on a rolling year basis was 2.4 times the average TV show, compared to 3.1 times the title average for the last 30 days. This indicates that "Sweet Magnolias" has an increased popularity that decision-makers can consider.
It is also notable that "Sweet Magnolias" outperforms the average TV show in its top ten global markets, including Australia, Canada, Germany, the United Kingdom, and Spain. The United States is the show's top global market, achieving outstanding audience demand. The show has proved to have a good demand in every market where it airs, providing executives with actionable insights to make informed decisions.
By leveraging Parrot Analytics demand data, entertainment executives can make strategic decisions to identify potential hit shows that resonate with the global audience that is also scalable, measuring a show's franchisability overtime, influence distribution and programming decisions, make informed content acquisition decisions, and ultimately maximise the platforms' growth and profitability. AndAlso, by using demand data executives can value content and make an informed decision on how much to spend when buying or producing content. How can a TV executive calculate the ROI, a particular title will bring for any given platform? By using Market-specific audience demand.
Sweet Magnolias's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Sweet Magnolias is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Sweet Magnolias travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sweet Magnolias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sweet Magnolias, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Sweet Magnolias in Australia. We provide our partners with essential media industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.