For an entertainment executive, using demand data can lead to better-informed decisions. Let's use "Sweet Magnolias" as an example and explore how demand data can help executives make content-related decisions.
Firstly, content valuation can be done using demand data. How much should be paid to acquire or produce content? Parrot Analytics provides a content valuation system that is underpinned by global content demand and supply. "Sweet Magnolias" demonstrated 2.7 times the demand of an average show in Australia over the last 30 days. Knowing this helps executives make informed decisions on how much to spend on purchasing or producing content, and can see how well a particular show or project is performing in relation to the market average.
Demand data is also helpful in decision making for content distribution. Which platforms should one target for content distribution? The global performance across six dimensions, as measured by the Parrot Pulse, shows that the "Sweet Magnolias" show has good worldwide audience demand across all platforms, while its travelability is okay. The show's demand in Australia was 38% of the demand in the United States, so knowing this can help executives make informed decisions on where they should distribute their content.
Demand data helps in programming decisions too. Since fans of "Sweet Magnolias" also like other shows such as "The Lincoln Lawyer" and "The Walking Dead," executives can use this information to consider acquiring additional seasons of "Sweet Magnolias" and other similar content that is likely to appeal to the existing audience. For instance, if the strategy is to keep existing customers happy with the content lineup, executives can consider acquiring some of these other highly demanded titles or genres that the fans of "Sweet Magnolias" like.
Finally, demand data helps with acquisition decisions. What hot new projects should be acquired and what types of content exhibit the opportunity to acquire or produce? A show like "Sweet Magnolias" currently experiencing increased demand of 2.7 times the average title and a recent spike in audience demand in Australia by 16.8% could indicate that it is worth investigating to acquire additional seasons or to build off of the success of its current three seasons. Knowing this can help executives make better-informed decisions about what they should acquire.
In conclusion, demand data is an essential tool for entertainment industry executives looking to make informed decisions about content, distribution, programming, and all related decisions. Using the example of "Sweet Magnolias," we can see how demand data can provide valuable information to help make informed decisions about content-related business strategies that, in turn, will help executives achieve success in an increasingly competitive industry.
