Parrot Analytics provides an in-depth analysis of audience demand for TV shows, offering insights and analytics that enable entertainment executives to make decisions informed by data. Using the example of "Sweet Magnolias" in Australia during February 2024, we highlight the different ways entertainment executives can utilize demand data in their decision-making process.
Firstly, using content valuation, executives can evaluate the worth of their existing content library or individual shows. By examining the demand for "Sweet Magnolias," executives can determine the show's economic value and its contribution towards their platform's subscriptions. The good demand for "Sweet Magnolias" in Australia makes it a strategic asset for an OTT platform, with its increasing demand suggesting it is a good acquisition-driving or churn-reducing title for the platform.
Moreover, executives can utilize demand data to determine the best acquisition and distribution strategies. Looking at the top 10 global markets where "Sweet Magnolias" is most in-demand, we can see that the United States and Australia are the two biggest markets for the show. By analyzing the demand data, executives can determine which regions are most receptive to the show and pinpoint areas that are ripe for expansion. This data can enable them to make informed decisions on where they should distribute or acquire content.
Demand data also provides executives with insights into audience preferences and tastes, therefore facilitating optimal programming decisions. Understanding the audience demand for certain genres and series in a specific market, executives can make informed decisions about which titles to acquire, develop, or promote. In the case of "Sweet Magnolias," its demand in the romance genre ranked at the 98.2nd percentile in Australia during February 2024, suggesting that this genre is resonating well with audiences in Australia.
Lastly, demand data can help executives track overall popularity and longevity of a show. For "Sweet Magnolias," a 51.5% increase in demand in February indicates a spike in popularity. In terms of longevity, demand has been maintained at an okay level, although its peak demand has increased recently, indicating a possible rise in popularity. This information can inform decisions on whether to continue to invest in a particular show or to shift investment towards other content that may have greater longevity.
To conclude, this analysis of "Sweet Magnolias" demonstrates the value of demand data when making informed content decisions in the entertainment industry. By examining engagement trends and audience preferences, entertainment executives can develop a deeper understanding of their audience and make better strategic decisions on content valuation, acquisition, distribution, and programming.
