The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing the demand data for "The Real Housewives Of Potomac" in Australia for March 2024 can provide insightful information to help make more informed content decisions and programming decisions. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region, this can help in determining how much to spend on content or how much a show is worth to another streaming platform. Therefore, analyzing the show's demand data can help executives determine the value of this show to their platform.
One question executives might ask is how much the show is worth or how to monetize it. Content valuation uses demand data to answer these questions. Based on the demand data, "The Real Housewives Of Potomac" has demand 3.9 times higher than the average show in Australia over the last 30 days, and only 8.6% of all TV shows have this level of demand. The show is performing well, and its demand has been increasing recently, indicating that the show has increased popularity. The show's peak rank in Australia was #414 in March, moving up by 376 spots during the month. Additionally, the show is ranking at the 97.3th percentile in the reality genre in Australia. This means the show has higher demand than 97.3% of all reality titles in Australia.
Executives might also want to understand how a show is performing globally. The Parrot Pulse for "The Real Housewives Of Potomac" provides an independent measure of its global performance across six key dimensions. According to the report, the show's worldwide audience demand across all platforms is good, with a good pace of growth. Additionally, its reach is good, which means that a wide group of people are interested in this show. The show's longevity is good as well and indicates that audience interest is being maintained over time. However, its travelability, which quantifies a show's international demand relative to its home market, is just okay. This can help executives determine which markets to target to increase demand for the show or which regions to focus on to distribute the show.
Another essential question executives might ask is how the show is performing in comparison to other titles available on the market. Using demand data to compare the show against other titles available on the market is referred to as competitive benchmarking. The report shows that fans of "The Real Housewives Of Potomac" also like "The Real Housewives Of Salt Lake City," "The Real Housewives Of Miami," and "The Real Housewives Of Atlanta" among others, confirming that reality shows are in high demand in Australia. Competitive benchmarking can help to inform better programming decisions and content development decisions. For instance, executives can acquire similar reality shows as this one to cater to audiences that enjoy this type of content.
Lastly, executives might want to understand how effective the show's marketing campaign has been, either pre or post-premiere. Using momentum data can help to understand the show's pace of growth. As shown in the report, during March 2024, audience demand for the show had increased in Australia by 43.4%, indicating that the marketing campaign was good. Additionally, examining the show's peak demand over a rolling year basis vs. the last 30 days shows that the show's peak demand increased by 12.3% in the last 30 days. This suggests that there could have been a successful pre-premiere marketing campaign during this period. Momentum data can therefore be used to inform better marketing strategies for the show in the future, such as regional marketing campaigns targeting specific markets that exhibit high demand.
In summary, analyzing the demand data for "The Real Housewives Of Potomac" in Australia during March 2024 can provide insightful information that can inform better programming decisions, content development decisions, and marketing strategies. Demand data can be useful in content valuation, helping executives determine the value of a show to their platform, and comparing its performance against other titles available on the market. Additionally, demand data can enable executives to understand how effective their marketing strategy has been and whether it is resonating with their target audience.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s The Real Housewives Of Potomac is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of Potomac, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for The Real Housewives Of Potomac in Australia. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.