The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed content, acquisition, distribution and programming decisions, and that's where demand data comes in handy. One such example is the analysis of "WWE Monday Night Raw" for the month of August 2023 in Australia. Let's see how you can utilize this information in your decision-making process.
One of the primary questions that demand data can help you answer is the content valuation, which answers questions such as how much is my series worth, and what is the baseline value of a title? Parrot Analytics' content valuation system is based on demand data and can help you answer these questions. For instance, "WWE Monday Night Raw" had an outstanding 10.3 times the audience demand of the average show in Australia over the last 30 days, indicating that the show holds incredible value, and demand is increasing, per the data.
You can also examine the top 10 global markets where your show is most in-demand over the last 30 days. In the case of "WWE Monday Night Raw," the United States is the show's number one market globally, with outstanding audience demand of 20.1x. This information can provide insight into the best markets to target when acquiring a show, or where to focus on promotion and marketing efforts.
In terms of programming decisions, you can use the data to help you understand trends and make important decisions such as what shows to produce, acquire or distribute. Based on the data for "WWE Monday Night Raw," you can clearly see that wrestling is a popular genre in Australia, and the show's demand is exceptional in sports.
Moreover, you can also examine insights such as trends and spikes in demand to decide the optimal time for a release strategy. With "WWE Monday Night Raw," it was noted that demand spiked in late August 2023 for Australia.
If you are looking to retain or grow your audience, you can use the data to determine which titles to buy. By looking at titles that fans of "WWE Monday Night Raw" also like, such as "All Elite Wrestling: Dynamite" or "The Walking Dead," you can take a data-driven approach to programming your content for success based on audience behavior.
Finally, you can use the data to uncover under-monetized titles and assess their potential for growth. Reducing the marketing spend for content that has sustained demand like "WWE Monday Night Raw" while focusing on growing demand for newer or underperforming titles is one way that content executives can utilize demand data to make informed decisions.
In conclusion, by analyzing "WWE Monday Night Raw" for the month of August 2023 in Australia, we can see how demand data can be useful for content valuation, understanding global performance, making programming decisions, trend analysis, and growth opportunities. From content financing decisions to production, distribution, and programming, demand data is an essential part of any entertainment executive's toolbox.
WWE Monday Night Raw's travelability to Australia in the last 30 days is 28%, which means that the audience demand for WWE Monday Night Raw is 28% of the demand in its country of origin, United States. Click through to another market to discover how well WWE Monday Night Raw travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s WWE Monday Night Raw is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WWE Monday Night Raw, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Wrestling Sports), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for WWE Monday Night Raw in Australia. We provide our partners with extensive television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.