The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to have a deeper understanding of the audience demand to make informed content decisions. The demand data of "Babylon 5" in Brazil over the last 30 days is a perfect example of how demand can be used to make such decisions.
Firstly, the audience demand for "Babylon 5" is good, with 2.3 times the audience demand of the average TV show in Brazil over the last 30 days. This data reveals that this show is popular in Brazil, and it has the potential to attract a considerable amount of audience. You can use this information to decide whether investing in such a TV show is worth the money or not.
Furthermore, by comparing the demand data of the last 30 days against the previous 90 days, it can be observed that the demand for this show has increased recently. A rise in demand implies that the show is gaining popularity, and it may be an excellent opportunity to capitalize on the show's success by investing in new episodes, spin-offs, or other formats.
The Parrot Pulse provides a holistic measure of a show's performance across six key areas, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By applying the Parrot Pulse on "Babylon 5", we can observe that the show has good performance across all these dimensions, except for its drop in demand by 52.4% in December. This reduction in demand may be attributed to seasonality factors or other factors such as a lack of recent promotion for the show.
The travelability of the show is good, indicating that it is appreciated worldwide. Based on this information, you may consider distributing "Babylon 5" globally to leverage its international demand. The longevity dimension has been outstanding, indicating that the show has maintained its audience demand over time, which is a positive sign for content valuation. Furthermore, the momentum, franchisability, and reach of the show are good, indicating that the show's success could be translated into spin-offs, franchises, and attracting new subscribers to your platform.
It is also essential to note that the show's demand varies by location. For instance, "Babylon 5" has outstanding audience demand of 10.3x in the United States and outstanding demand in countries like Russia, making these countries the primary markets for the TV series. This information can be used to decide which countries to target for distribution, marketing and this data enables content valuation for specific markets where the show has gained traction.
Lastly, it is crucial to monitor the demand data of "Babylon 5" over extended periods to help you make informed decisions. The comparison of the performance of "Babylon 5" on a 1-year rolling basis vs. the last 30 days revealed some insights. The show reached its peak demand of 3.8 times the average over the year, but this peak became 3.6 times the average in the last 30 days. Therefore, broadcasters, VOD services and content producers can use demand data to see whether a show still has the potential to retain viewerships and maintain loyal followers.
In conclusion, this analysis of "Babylon 5" illustrates how demand data can be used to make more informed content acquisition, production, and distribution decisions. By analyzing audience demand over time and across markets, you can evaluate the potential value of a show for your platform.
Babylon 5's travelability to Brazil in the last 30 days is 27%, which means that the audience demand for Babylon 5 is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Babylon 5 travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon 5, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Babylon 5 in Brazil. We provide our partners with meaningful TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.