The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT or SVOD platform, the demand data for "Babylon 5" in the United Kingdom in March 2024 can be used to make informed decisions about content acquisition. With 8.6 times the audience demand of the average show in the UK over the last 30 days, "Babylon 5" has exceptional performance, and only 2.7% of all TV shows have this level of demand. Also, the show's demand increased significantly over the last 30 days, moving up in its rank by 5 spots, indicating the growing popularity of the series in the UK.
Content valuation helps in determining the value of an acquired series. The content valuation system at Parrot Analytics uses demand data to determine the dollar value contribution of a show to a platform. As such, for "Babylon 5," its exceptional demand data indicates that the show has considerable dollar value and can thus make significant positive contributions to a platform's revenues in the UK market.
Also, from the show metadata, the series is well-established with five seasons that aired between 1994 and 1998, indicating a pre-existing fan base. The genre of the show might be a good fit for audiences in the UK. The strategy used, such as having available the older seasons of the series, might be targeted towards retaining current audiences as well as attracting new ones.
Regarding content distribution, the travelability of the series in the United Kingdom has been given a "good" rating, indicating that the show has international demand beyond its home market in the US. Furthermore, the show's top position in the US market and good demand in other countries like Russia Netherlands, Canada, and more indicates that "Babylon 5" has a global reach that can be leveraged to drive international distribution.
Additionally, the show's performance and peak demand level over the last year and the past 30 days can provide insight into the audience reception of the series, which can inform programming decisions. Its momentum is likewise good, indicating growth and potential for further upward momentum in terms of demand data for the coming months.
Finally, with a franchisability rating of "good," "Babylon 5" has excellent potential for creating spin-offs, which could drive additional revenue streams for a platform. A content distributor could also explore how to franchise the content and develop merchandise partnerships with the brand.
In conclusion, the demand data for "Babylon 5" in the United Kingdom has implications for content acquisition, distribution, programming, and content valuation. It provides critical insights into the value of the show and helps determine its potential success in the UK market and on a global scale.
Babylon 5's travelability to the United Kingdom in the last 30 days is 74%, which means that the audience demand for Babylon 5 is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Babylon 5 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Babylon 5 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon 5, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Babylon 5 in the United Kingdom. We provide our partners with extensive media industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.