As an entertainment executive, you can use demand data to make strategic decisions about content acquisition, distribution, and programming. One way to do this is by using Parrot Analytics to analyze the demand for specific TV shows like "Babylon 5" in different countries and regions. Here are some key insights that can be drawn from the show's demand data for January 2024 in the United Kingdom:
- "Babylon 5" has good demand in the United Kingdom, with 7.7 times the audience demand of the average show in the country over the last 30 days.
- The show's recent demand has been increasing in the United Kingdom, with a 2.6% decrease in audience demand in January.
- "Babylon 5" has higher demand than 98.0% of all drama titles in the United Kingdom, indicating its popularity in this genre.
- The show has a strong global performance across six dimensions, including good worldwide audience demand, outstanding longevity, and good franchisability.
- By examining the show's top 10 global markets where it is most in-demand, you can see that the United States is "Babylon 5"'s number one market, followed by Russia, and that it outperforms the demand of the average TV show in each of these markets.
- "Babylon 5" has a sustained demand across the world, and its peak demand in the last 30 days increases by 25.8% compared to the peak demand over the last year.
As an entertainment executive, you can use this data to inform a range of strategic decisions. For example, you could use demand data to inform decisions about content acquisition by assessing the value of a specific title and estimating its potential return on investment. You could also use this data to inform programming decisions by identifying which shows have higher demand and would thus increase viewership and engagement. Additionally, you could use this data to inform distribution decisions by identifying which platforms or networks would be the best fit for a specific show or what regions or countries the show should be distributed to next.
In summary, demand data allows entertainment executives to make more informed content, acquisition, distribution, and programming decisions. The insights derived from analyzing the demand data for shows like "Babylon 5" in different regions can provide valuable information on the show's popularity and success, which can guide decisions about its valuation, marketing, and distribution to maximize its ROI.
