Incorporating audience demand data is essential when making critical content-related decisions. Parrot Analytics demand data can provide you with valuable insights to help you evaluate and make informed decisions about your current or future TV shows. For instance, "Babylon 5," which aired from 1994 to 1998, can be used as an example to explain the ways Parrot Analytics' demand data can be leveraged.
If you are an SVOD platform executive, content valuation is crucial to your decision-making process. Using Parrot Analytics' content valuation system, demand data can help you determine the baseline value of a title and estimate cannibalization of audiences if a title is available on multiple services. You can also assess a TV series' ability to drive subscriptions and mitigate churn. Audience demand data for "Babylon 5" indicates that its demand is increasing, with 8.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This information can inform your content valuation estimate.
If you are a TV production company executive, audience demand data can guide your decisions concerning supply and demand. You may want to consider producing or acquiring similar content to take advantage of the demand surge. Additionally, demand data can help optimize marketing campaigns ahead of a premiere and determine the best release strategy for your content.
If you are a linear network or pay TV network executive, keeping current audiences happy is a top priority to retain subscribers, and demand data can be helpful in making those decisions. Titles like "Babylon 5" would be potential candidates based on its outstanding demand in the United Kingdom for the month. Likewise, SVOD executives can use demand data to decide which titles to buy if they want to grow their audience.
If you are a content distributor, comparing the performance of "Babylon 5" over the last year versus the last 30 days could provide insights into which direction demand is trending. While its peak demand was 12.3 times the average over the past year, it peaked at 10.8 times the average just in the last 30 days, indicating an increase in popularity. Additionally, audience demand in the top 10 global markets where "Babylon 5" is most in-demand over the last 30 days reveal that the show is outperforming the demand of the average TV show in each market, such as the United States, where it achieved outstanding audience demand of 11.9x.
In conclusion, incorporating demand data from Parrot Analytics into your content-based decision-making process can provide insightful information regardless of your area of expertise. Using "Babylon 5" as an example, we can observe how audience demand data can help with content valuation, decisions concerning supply and demand, subscriber retention, subscriber acquisition, discovering under-monetized titles, understanding local whitespaces and you can use demand data to inform your release strategy, and pre and post-premiere marketing campaigns. Ultimately, this data can provide the foundation for making more informed content decisions.
