As entertainment executives, making informed decisions regarding content is crucial for maintaining a successful platform or network. Parrot Analytics' demand data can help in making data-driven content decisions. Let's take the example of "Babylon 5", a science fiction TV series that aired from 1994-1998, and examine how leveraging demand data for this show in the United Kingdom in August 2023 can be used to make more informed content decisions.
One of the primary ways demand data can be used to inform content decisions is through content valuation. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. For instance, "Babylon 5" had 9.6 times the audience demand of the average show in the United Kingdom in August 2023. This is an outstanding demand level that can influence a platform's value proposition. The show’s global demand, travelability, longevity, momentum, franchisability, and reach, as provided by Parrot Pulse, are all good, indicating it can provide a strong contribution to a platform's success.
One way to use demand data is to determine how much to spend on content. Content valuation assists in identifying which titles can drive engagement, attract subscribers, and retain them. Parrot Analytics' demand data reveals that "Babylon 5" has been increasing in popularity, as its demand was 7.5 times the average over the last 90 days and 9.6 times the average over the last 30 days. Therefore, investing in shows with a strong demand like "Babylon 5" can provide significant returns to the platform.
Another critical use for demand data is determining which titles to acquire or distribute. By examining the market demand in the United Kingdom alone, "Babylon 5" ranks at the 98.8th percentile in the drama genre, indicating it has higher demand than 98.8% of all drama titles in the United Kingdom. Additionally, the show has higher demand than the average TV show in every one of the top 10 global markets where it is most in-demand. The show achieved outstanding audience demand of 10.1x in the United States, while Russia was ranked second, where demand is also outstanding. By identifying which titles are popular and in-demand in a particular market, executives can ensure they are providing the content that their audience wants.
Demand data can also be used to inform programming decisions. For example, Parrot Analytics' top 10 list of shows most frequently watched by "Babylon 5" fans in the UK includes "Foundation", "Stargate SG-1", and "Star Trek: Deep Space Nine", which are all science fiction dramas. These insights can help inform programming decisions by offering a better understanding of the genres and content that are resonating with viewers.
Demand Data can be leveraged to optimize marketing and release strategies. For example, "Babylon 5" experienced a demand spike in late August 2023, strongly suggesting a strategic marketing push drove interest in the show.
In conclusion, Parrot Analytics' demand data provides actionable insights for entertainment decision-makers. By leveraging demand data, executives can make smarter content decisions, as it helps them understand how much to spend on a content library, what titles to acquire, what genres or content resonates with their viewers, how to optimize release and marketing strategies, and more. Specifically, in the case of Babylon 5, its outstanding demand and strong performance across several decision-making dimensions like travelability, reach, longevity, momentum, and franchisability, indicate it is a highly sought-after title that can offer a lot of value to any platform or network.
