If you are an entertainment executive at an SVOD platform in the United Kingdom, examining the audience demand of "Babylon 5" in the market can help with programming and acquisition decisions. With 8.2 times the audience demand of the average UK show over the last 30 days, "Babylon 5" has outstanding demand in the UK. This high demand can be used for content valuation purposes, with the Parrot Analytics content valuation system providing a dollar value contribution of any title, revealing the value of "Babylon 5" to any SVOD platform in any region.
Demand data informs decisions on how much to spend on content. In the case of "Babylon 5," the high demand indicates that acquiring or continuing to license the show would be a smart investment. By examining the show's performance on a rolling year basis, it is clear that "Babylon 5" has increased in popularity, with a 17.1% increase in peak demand in the last 30 days. This growth trend can be used to predict the future popularity of the show, allowing decision-makers to acquire content with confidence.
Additionally, "Babylon 5" can inform SVOD executives of their competitor's performance since demand data can be used for competitive benchmarking. Whether they are looking to identify new content opportunities or improving their marketing efforts, high demand for "Babylon 5" can provide insights on what it takes to appeal to a loyal fanbase. For example, the show's strong performance in the United States, Russia, Canada, Germany, Netherlands, Australia, Hungary, and Sweden indicates that the international market offers similar demand opportunities.
Lastly, "Babylon 5" metadata can also help with franchise opportunities, with the show's outstanding longevity and international travelability indicating that the show has spin-off potential. Whether commissioning a new series or leveraging intellectual property rights for merchandising opportunities, understanding the global audience demand for "Babylon 5" can inform decisions on how best to monetize the franchise.
In conclusion, audience demand data is a fundamental part of strategic decision making for executives in the entertainment industry. The outstanding demand for "Babylon 5" in the UK and globally can inform content valuation, acquisitions, programming, and distribution decisions. By examining the show's metadata, SVOD executives can also understand its franchise potential, indicating even further applications of audience demand data.
