The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has become essential in the TV industry, as it provides data-driven insights that help in making informed decisions about content, acquisition, distribution, and programming. Let's consider the example of "Cosmos: A Spacetime Odyssey" to understand how demand data can be used by entertainment executives to help them in strategic decision-making.
Firstly, demand data can be used for content valuation. Using demand data, entertainment executives can determine how much a specific title will add to a platform or library, the dollar value contribution of any title to any platform in any region, and how a title drives engagement across the catalog. In the case of "Cosmos: A Spacetime Odyssey," demand for the show in Brazil was 8.4 times that of the average title in the country over the last 30 days, indicating that the show has enormous value and can be a strategic asset for any streaming platform.
Moreover, demand data enables executives to identify global opportunities for content monetization. Executives can determine the most popular content in different regions of the world, and calculate the value of content to other streaming platforms. According to our insights on "Cosmos: A Spacetime Odyssey," the show has good demand in markets like Russia, Switzerland, China, Sweden, France, Romania, and Canada.
Demand data is also helpful in creating marketing strategies by testing scalable concepts, analyzing affinity clusters, and finding the right platform fit. Based on demand data insights, entertainment executives can craft targeted marketing campaigns for upcoming content to optimize their return on investment. For example, executives can optimize their marketing campaigns ahead of "Cosmos: A Spacetime Odyssey" premiere based on demand data and insights on viewer preferences in each market for optimal appeal.
Additionally, demand data can aid in identifying under-monetized shows, evaluating the performance of their current content, and making decisions on upcoming content acquisitions. For "Cosmos: A Spacetime Odyssey," executives can determine its ability to drive subscriptions, retain audiences, and reduce churn by examining the demand insights on the show.
Finally, executives can use demand data to develop their content franchises by analyzing the franchiseability and monetization potential of their titles. Based on insights from "Cosmos: A Spacetime Odyssey," executives can evaluate the show's spin-off potential and franchise viability.
In conclusion, demand data is indispensable in the TV industry, providing executives insights that can be used to make more informed decisions around content valuation, acquisition, distribution, programming, and marketing strategies. The insights around "Cosmos: A Spacetime Odyssey" highlight the importance of demand data and how it can impact strategic decisions.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Cosmos: A Spacetime Odyssey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cosmos: A Spacetime Odyssey, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Cosmos: A Spacetime Odyssey in Brazil. We provide our partners with meaningful OTT know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.