The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are aiming to maximize the value of your content and make informed decisions about content acquisition, distribution, and programming. Demand data from Parrot Analytics can help inform these decisions and provide an accurate estimate of content valuation.
Firstly, demand data can provide insight into how much a TV series is worth, potential exclusivity of this series, and how it can be used to drive subscription and mitigate churn. In the case of "Cosmos: A Spacetime Odyssey," its outstanding demand in the United States suggests that this TV show has an extremely high value to any platform or network looking to obtain broadcasting rights. Additionally, the high travelability score indicates that this show can appeal to international audiences as well, making it even more valuable as an acquisition.
Secondly, demand data can help entertainment executives to understand the types of content that are most popular in their local markets or globally. This information can be used to acquire or produce content that exhibits high potential and to identify whitespace opportunities. For instance, the top ten global markets where "Cosmos: A Spacetime Odyssey" is most in-demand over the last 30 days provides a clear picture of the kind of audience that the show has attracted. This information can be used to guide content acquisition and inform programming decisions.
Thirdly, demand data can reveal how the performance of a TV show has changed over time. This can indicate whether a show has lost popularity or is gaining momentum, and help entertainment executives make programming decisions accordingly. This is crucial in determining how much budget should be allocated to content production.
Finally, demand data can identify potential spinoff opportunities, quantify the platform-specific marginal revenue contribution, and help track how new releases compare against existing ones. These insights provide a clear look at the long-term prospects of the content and allow for better planning by executives.
In summary, by using demand data, entertainment executives can make more informed content acquisition, distribution, and programming decisions. With in-depth knowledge of fan preferences, interests, and tastes, executives can estimate a show's content valuation, make strategic decisions about content acquisition, production, pricing, and release strategy, and optimize marketing campaigns. All of these can lead to sustained audience engagement, positive buzz, subscription growth, and higher retention rates.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Cosmos: A Spacetime Odyssey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cosmos: A Spacetime Odyssey, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Cosmos: A Spacetime Odyssey in the United States. We provide our partners with extensive media industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.