The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you can utilize Parrot Analytics' demand data to assist in making informed content, acquisition, distribution, and programming decisions. In this context, let us examine how content valuation is leveraged using demand data on the show, "The Dukes of Hazzard," in the month of March 2024 in the United States.
To begin with, content valuation uses data to determine the value of a show in today's market. Demand data powered by Parrot Analytics can assist in answering this question by indicating how much a particular title's value is being driven by audience demand. It can help assess how much a TV network or streaming platform could spend on the show, and provide the dollar value contribution of the series to any platform in any region. The content valuation system provides economic valuation, powered by global audience demand and supply.
Parrot Analytics' demand data can also assist in answering questions about content valuation. For example, it can provide an insight into why a show should be considered a strategic asset for a streaming platform or how one can assess the value of exclusivity. Additionally, it can help assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, based on the metadata of "The Dukes Of Hazzard," we can understand that the show has a fan base in the United States, UK, Canada, Netherlands, Germany, Romania, Sweden, Bulgaria, and Czechia, and it is performing well in these countries. This demonstrates how demand data can help in answering questions about supply and demand, such as what types of content exhibit opportunities for acquisition or production.
Demand data can also be used to map local whitespace. For instance, it can indicate which content genres are popular in different countries, potentially exploring untapped markets and creating content specifically tailored to certain locations. Similarly, it can answer questions regarding the best release strategy for a show, what genres are resonating with a show's current audience, and what genres can attract new subscribers to the streaming platform.
Parrot Analytics' demand data can provide entertainment executives with insights into content performance and inform their decisions concerning audience acquisition. With reference to "The Dukes of Hazzard," we can see how demand data can be employed to quantify the platform-specific marginal revenue contribution and how the show drives engagement across the rest of the catalog. It can also assist in competitive benchmarking against other titles available on the market.
Moreover, critical questions answered using demand data include how effective a marketing campaign is around a show, how it compares with other shows, and why it is part of the cultural Zeitgeist. Additionally, the data can show new opportunity markets for content distribution and how a series' demand is growing, leading to the uncovering of under-monetized titles.
Travelability can also improve content production decisions. It can assist a streaming service in figuring out which content they can produce or acquire to support global expansion, allocating funds to maximize future content investments. Concisely, the global entertainment industry can utilize Parrot Analytics' demand data to strengthen their decision-making process concerning content production, acquisition, distribution, and programming.
This is The Dukes Of Hazzard's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Dukes Of Hazzard travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Dukes Of Hazzard from partners like CBS.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Dukes Of Hazzard? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Dukes Of Hazzard. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Dukes Of Hazzard), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Dukes Of Hazzard, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Dukes Of Hazzard is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dukes Of Hazzard, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for The Dukes Of Hazzard in the United States. We provide our partners with essential media industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.