The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking to expand your content library or acquire a new series for your OTT platform or linear network in Brazil and unsure what might be a good investment? Using Parrot Analytics' demand data, you can get a better understanding of the popularity of new and existing content in Brazil, such as "Emily In Paris."
Parrot Analytics' demand data shows that "Emily In Paris" has been popular in Brazil over the last 30 days, with demand that is 3.6 times higher than the average TV show in Brazil. Although demand has decreased recently, it remains higher than the market average. From a content valuation perspective, demand data can assist in assessing the value of the title. By analyzing the dollar value contribution of any series, to any platform, in any region, content decision makers can make informed investment decisions.
Furthermore, executives working in the entertainment industry can use demand data to identify audience preferences, which can inform content acquisition and production decisions. By analyzing the shows that have similar audience appeal to "Emily In Paris," television executives may have a better idea of which programs would be successful in the Brazilian market.
Another important data point to consider is the show's Parrot Pulse, which measures its global performance across six dimensions. "Emily In Paris" scored outstanding in worldwide audience demand, longevity, and momentum. These factors suggest that the show has gained a significant following and is likely a reliable investment for content distributors.
Our demand data also highlights that "Emily In Paris" outperforms the demand of the average TV show in its top 10 global markets, including Brazil, the United States, Russia, China, the United Kingdom, and France. By analyzing these markets, content decision makers can develop strategies to optimize exposure in regions where audience demand for a show is high.
The show's travelability score determines its global appeal relative to its home market, and "Emily In Paris" has a good travelability score, indicating that it has international appeal beyond its country of origin.
In summary, executives working in the entertainment industry can use demand data to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data provides insights into audience preferences, enables content valuation, and reveals the popularity of content in various markets, all of which can inform investment decisions.
Emily In Paris's travelability to Brazil in the last 30 days is 37%, which means that the audience demand for Emily In Paris is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Emily In Paris travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Emily In Paris is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Emily In Paris, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Emily In Paris in Brazil. We provide our partners with far-reaching subscription-video-on-demand competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.