The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an incredibly powerful tool that can be used by entertainment executives to make more informed decisions regarding content, acquisition, distribution, and programming. Examining the example of "Family Secrets" helps illustrate this.
Firstly, by looking at the demand data for the month of March 2024 in Brazil, we can see that "Family Secrets" has 3.7 times the audience demand of the average show in Brazil over the past 30 days. This provides an immediate indication of the show's popularity and value, particularly given that only 8.6% of all TV shows achieve this level of demand. Additionally, we can see that demand for the show has been increasing recently, with it currently sitting at 3.2 times the average over the past 90 days. This data provides valuable insights for content valuation and helps executives to determine how much a title like "Family Secrets" is worth to their platform or network.
Furthermore, the show's peak rank of #365 in Brazil and the 96.7th percentile ranking in the drama genre provides executives with more specific data regarding the show's popularity and value in Brazil. This data can be used to inform acquisition or programming decisions.
The Parrot Pulse for "Family Secrets" provides further independent insight into the show's global performance. Its strong performance across all six dimensions (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach) demonstrates that the show has broad appeal and potential. The specific data regarding its demand in Turkey (Family Secrets' number one market globally) and its performance relative to the average TV show in the top 10 global markets provides even more insight for executives looking to acquire or distribute the show.
Finally, comparing the show's performance over a 1 year rolling basis versus the last 30 days helps executives to determine whether the show's popularity is increasing or decreasing and make better informed decisions regarding its future. In the case of "Family Secrets," we can see that it has experienced increased popularity over the past 30 days compared to the rolling year average.
Overall, demand data is a crucial tool for entertainment executives looking to make informed decisions about content valuation, acquisition, distribution, and programming. The example of "Family Secrets" illustrates how this data can be used to provide insights into a show's popularity and potential, making it easier for decision-makers to identify valuable content opportunities and make strategic investment decisions.
Family Secrets (Yargı)'s travelability to Brazil in the last 30 days is 9%, which means that the audience demand for Family Secrets (Yargı) is 9% of the demand in its country of origin, Turkey. Click through to another market to discover how well Family Secrets (Yargı) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Kanal D‘s Family Secrets (Yargı) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Secrets (Yargı), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Family Secrets (Yargı) in Brazil. We provide our partners with meaningful television series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.