The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed programming decisions? Demand data can help you with that. Take a look at the Turkish TV series, "Family Secrets," for example. "Family Secrets" has 6.6 times the audience demand of the average show in Germany, indicating a good level of demand. In fact, only 8.6% of all TV shows have this level of demand. Furthermore, compared to its demand of 5.3 times the average over the last 90 days, demand for this show has been increasing recently, making it a promising title to consider.
Another key metric to consider when valuing content is the show's rank. "Family Secrets" achieved the peak rank of #169 in Germany, moving up in its rank by 391 spots during March 2024. Additionally, "Family Secrets" ranks at the 97.9th percentile in the drama genre in Germany, meaning it has higher demand than 97.9% of all drama titles in Germany. This information can help you understand how valuable the show may be to your platform or how you might benefit from acquiring or creating similar content.
To further assess the show's potential, it's worth examining the show's audience demand in comparison to other titles. We found that during March, audience demand for the show increased in Germany by 22.3%, with demand spiking late in the month. Furthermore, the Parrot Pulse for "Family Secrets" provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. For "Family Secrets," these measures are generally good, indicating that the show has spin-off potential and is well-maintained over time.
By comparing the performance of "Family Secrets" over a rolling year basis versus the last 30 days, we see that peak demand has increased by 8.4% and average demand has increased from 3.8x to 6.6x the average title. This indicates that "Family Secrets" is gaining popularity, making it a promising choice for content investment.
Finally, examining the top 10 global markets where "Family Secrets" is most in-demand over the last 30 days, with Turkey ranking first and Cyprus second, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets. Other markets where the show is in-demand include Chile, Germany, Algeria, Bulgaria, Spain, Austria, and Jordan. Understanding demand for a show in different regions can help you decide where to focus attention for distribution or marketing efforts.
In conclusion, demand data can be a valuable tool for entertainment executives when making content decisions, by providing insight into potential competition, market trends, and global audience engagement. By using these insights to guide content valuation, you can make more informed decisions that benefit your company and keep viewers entertained and engaged.
Family Secrets (Yargı)'s travelability to Germany in the last 30 days is 22%, which means that the audience demand for Family Secrets (Yargı) is 22% of the demand in its country of origin, Turkey. Click through to another market to discover how well Family Secrets (Yargı) travels internationally.
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Acquire the best shows from partners such as Kanal D to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Family Secrets (Yargı)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Kanal D‘s Family Secrets (Yargı) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Secrets (Yargı), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Family Secrets (Yargı) in Germany. We provide our partners with extensive television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.