The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may use demand data to make informed content acquisition and programming decisions. In March 2024, "Fargo" had exceptional audience demand in Brazil. Its demand was 14.6 times the Brazilian show average over the last 30 days, and it ranked #73 in Brazil. This show's global performance was outstanding, with exceptional travelability, momentum, franchisability and reach. Its audience demand outperformed the average TV show in the top 10 global markets where it was most in-demand over the last 30 days.
Using demand data, you can assess the value of a TV series, determining how much to spend on content. Parrot Analytics’ content valuation system is based on demand data and reveals a title's dollar value contribution to any platform in any region. You can start unbundling the value of a content library for any streaming service. For example, you can use demand data to calculate the ROI for a specific title uniquely to a particular platform, estimating a series' ability to drive subscriptions and mitigate churn. You can also estimate cannibalization of audiences if a title is available on multiple services.
Demand data can help you answer various critical questions, including how popular your show is relative to the market average, how popular it is in a specific location, or what genre is resonating most with your current audience. If you want to keep your current audience happy, you can use demand data to identify which titles to buy. If you want to grow your audience, you can use the data to determine which titles to acquire. You can also use demand data to map local whitespaces, revealing the most popular genres in your local market.
To optimize your release strategy and pricing, you may use demand data to identify the best time to release your content. You can also use the data to uncover under-monetized titles and find new opportunity markets for content distribution.
Demand data powers affinity analysis, allowing you to determine the best talent, brands or TV shows to help you acquire or retain subscribers. You can study the demand for related titles to identify opportunities for spin-offs or franchises, expanding your IP's revenue potential.
Coming to "Fargo," you can use the show to understand how demand data can be used. You can quantify the platform-specific marginal revenue contribution of a title like Fargo and see how it drives engagement across the rest of the catalog. You can use content valuation to determine its value uniquely to a particular platform and assess why it should be considered a strategic asset for a streaming platform. You can identify how much it is worth globally and in Brazil and how much of its value is being driven by demand for at least one of its stars.
In summary, by using demand data, you can make well-informed decisions about content acquisition, distribution, and programming. Demand data provides valuable insights into audience preferences and behaviors, enabling you to plan and execute strategies that successfully attract and retain subscribers.
Fargo's travelability to Brazil in the last 30 days is 63%, which means that the audience demand for Fargo is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Fargo travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Fargo.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Fargo from partners like FX.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Fargo? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Fargo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fargo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fargo, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s Fargo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fargo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Fargo in Brazil. We provide our partners with smart TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.