The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand is key to making informed content, programming, and distribution decisions. Demand data, such as that provided by Parrot Analytics, can help with everything from content valuation, to acquisition, to marketing and promotion, to franchise development. Let's take a look at the case of "Gangs Of London" in Brazil in March 2024, and discuss how its demand data can be used to make various strategic decisions.
One application of demand data is in content valuation. TV executives can use demand data to determine how much a series is worth, its performance relative to its genre or country, its ability to drive subscriptions, and its cannibalization impact. In the case of "Gangs Of London," we see an outstanding level of demand in Brazil, with an 18.1% increase in demand during March alone, compared to the previous month. Additionally, the show has only been growing in popularity, with demand increasing over the past 90 days and its rank in Brazil moving up by 9 spots in March. All of these metrics suggest that the show is performing well and may be considered a strategic asset for any given platform.
Demand data can also inform acquisition decisions. Based on the insight that fans of "Gangs Of London" are also interested in other crime dramas like "The Last Of Us" and "Fear The Walking Dead," TV executives can make informed decisions on what other content they should acquire or produce. Additionally, by examining the show's top global markets, we see that it outperforms the average TV show in each of these countries, including Russia, Canada, Spain, and Bulgaria.
Programming and distribution decisions can also benefit from demand data. For example, utilizing the Parrot Pulse (which measures a show's performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach) can help TV networks determine which platforms to target for distribution, what pricing strategies to use, and what content to bundle together. In the case of "Gangs Of London," we see that the show has outstanding demand worldwide and good travelability, meaning that it has the potential to perform well internationally. Further, its momentum and franchisability are both outstanding, indicating that it may be a suitable candidate for spin-offs or franchises.
Overall, demand data can help TV executives make more informed decisions around content, acquisitions, programming, and distribution. In the case of "Gangs Of London," its outstanding level of demand in Brazil, along with its global performance across the six dimensions of the Parrot Pulse, suggest that it is a valuable asset for any platform looking to increase subscriptions and engagement. By leveraging demand data, TV executives can gain deeper insights into audience preferences and make more informed and strategic decisions.
Gangs Of London's travelability to Brazil in the last 30 days is 109%, which means that the audience demand for Gangs Of London is 109% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Gangs Of London travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s Gangs Of London is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gangs Of London, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Gangs Of London in Brazil. We provide our partners with smart content capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.