The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the highly competitive entertainment industry, making informed decisions about content, acquisitions or distribution is critical. This is where demand data can be highly valuable. Parrot Analytics' content valuation system utilizes global content demand and supply to determine a TV series' worth, dollar value contribution to any platform and its ability to drive engagement. Let's take a look at how analyzing the performance of "Hunters" over the last thirty days in Brazil can help entertainment executives make smarter decisions.
Q.1: How can you determine how much to spend on content?
A. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region.
Q.2: What type(s) of content exhibit opportunity to acquire or produce?
A. Analyzing audience demand data for different genres, subgenres and categories can help entertainment executives identify content types that are popular and in-demand within local markets. For example, "Hunters" has ranked at the 95.7th percentile in the drama genre in Brazil. This means it has higher demand than 95.7% of all drama titles in Brazil.
Q.3: Which titles should be bought to grow the current audience?
A. Entertainment executives can analyze the audience data of shows that are similar to their current audience's preferences and tastes so that they can purchase such shows to grow their audience. For instance, shows that audiences in Brazil also like, according to the data, include "Halo", "Slow Horses", "Game Of Thrones" and "True Detective".
Q.4: How can you optimize your marketing campaign ahead of premiere?
A. By examining the audience demand for a show, entertainment executives can plan a marketing campaign accordingly. For example, demand for "Hunters" in Brazil has increased by 3.9% during March 2024. Executives can leverage such demand insights to target the right audience in the right way.
Q.5: How effective is my marketing campaign around a show?
A. Momentum, which measures the pace of growth for a show's audience demand, can help executives assess the effectiveness of their marketing campaigns. In this case, momentum for "Hunters" is good, indicating that its marketing campaign is performing well.
In conclusion, analyzing demand data for a TV series like "Hunters" can help executives in different roles make informed content, acquisition, distribution and programming decisions. It can also help with assessing content value, identifying opportunity markets, optimizing marketing campaigns and assessing their effectiveness. With the right demand insights, entertainment executives can make data-driven decisions and stay ahead in a constantly evolving industry.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hunters, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Hunters in Brazil. We provide our partners with extensive content insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.