The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content, acquisition, distribution, and programming decisions requires data-based insights, and using demand data is one way to achieve this. By analyzing the demand for "Hunters" in March 2024 in Canada, we can see the benefits of using demand data.
Firstly, demand analysis enables content valuation. A content valuation system based on demand data can reveal the value of any title to any platform in any region. By analyzing how much audience demand is related to "Hunters" in Canada and comparing it to the average demand of all TV shows, entertainment executives can determine the worth of the show in Canada. Currently, the demand for "Hunters" is good, 2.9 times more significant than the average show in Canada.
Acquisition and distribution decisions can be made, using demand analysis, to identify the most popular genres within the domestic and global markets. By knowing the top 10 global markets where "Hunters" is most in-demand, executives can make informed judgments about where to distribute the show. The United States is "Hunters"'s number one market globally. The show achieved good audience demand of 2.9x in the United States. Other countries where the demand for the show is good include Canada, Australia, South Africa, Romania, Norway, Netherlands, and Israel.
Programming decisions can be made by analyzing audience behavior and engagement. Knowing what other shows the fans of "Hunters" like can help executives optimize upcoming productions. Viewers who enjoy "Hunters" also admire "Halo," "Slow Horses," "Game Of Thrones," "True Detective," "Reacher," "Foundation," "The Witcher," "Monarch: Legacy Of Monsters," and "Scavengers Reign." Similarly, looking at the show's performance from a longitudinal perspective is essential in predicting audience behavior. For example, examining "Hunter's" performing against its peak rollings year demand and comparing the same to the last 30 days may indicate the show's declining popularity.
To summarize, using demand data can help entertainment executives in various strategic decision-making processes by answering different questions like content valuation, global content popularity, investment allocation, audience retention, production optimization, franchise creation, and acquisition opportunities, among others. Overall, demand data is critical for determining the success of any entertainment title in a particular market and making informed decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hunters, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Hunters in Canada. We provide our partners with valuable TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.