The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or SVOD platform executive, demand data can be used to make informed content acquisition and programming decisions. Demand data can determine the global popularity of a TV series and calculate its incremental revenue to assess its value. In the case of "Manifest", the show's audience demand in Brazil has been increasing recently and has been higher than 97.4% of all drama titles in Brazil. With 4.8 times the audience demand of the average show in Brazil over the last 30 days, Manifest's audience demand is strong and has been increasing by 35.3% in the last month in Brazil. While it has been decreasing in popularity in the past year, there was a recent spike in demand in late March 2024. Moreover, as an entertainment talent agency, you can work with the talent and brands that exhibit a high affinity for the TV show and explore partnership opportunities to expand the audience.
As a TV production company or studio, demand data can be used to make more informed content decisions. Franchisability and reach are outstanding for "Manifest", showing that spin-off potential is strong, and the show has a dedicated fandom that transcends borders. Furthermore, global demand data can help decide which regions to target for distribution. In the last 30 days, "Manifest" has outstanding demand in countries such as the United Kingdom, the Netherlands, the United States, China, Switzerland, Russia, Canada, and France. Additionally, momentum and longevity indicate how well audience demand is maintained over time and if a show is part of the cultural zeitgeist. The Parrot Pulse measures these dimensions globally, allowing you to track the show's performance continuously.
As a content distributor, demand data helps you determine which content to acquire and supply. Content valuation using demand data quantifies the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By estimating cannibalization of audiences if a title is available on multiple services, you can assess the value of exclusivity and target audiences that appreciate and are willing to pay for exclusivity. Parrot Analytics' content valuation system is based on demand data and reveals how much incremental revenue a title can bring to any platform in any region. Demand data can highlight what genres are resonating most with your current audience and what genres should be focused on to attract new subscribers to the SVOD service.
In summary, demand data can be used to make informed content acquisition, distribution and programming decisions. It can be used for determining the global popularity of a TV series, calculating its incremental revenue to assess its value, deciding which regions to target for distribution, exploring partnership opportunities, identifying spin-off potentials, tracking global performance, estimating the value of exclusivity, and assessing what genres resonate the most with your current audience. Parrot Analytics' global content demand and supply system is an excellent resource for executives in the entertainment industry who want to make more informed decisions based on data.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Manifest), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Manifest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Manifest, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on May 9, 2024, 11:15 p.m. PST using global tv demand datasets from Parrot Analytics for Manifest in Brazil. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.