The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a critical tool that enables TV executives to make more informed decisions concerning content valuation, acquisition, distribution, and programming. The example of "Miss Scarlet And The Duke" in Brazil in March 2024 demonstrates how demand data can be used to inform decision-making:
1. Content Valuation - Using demand data, TV executives can calculate the economic value of content and determine the amount to spend on it. For instance, with 5.0 times the audience demand of the average show in Brazil over the last 30 days, the demand for "Miss Scarlet And The Duke" is good, and as such, it has a higher value to the platform.
2. Acquisition Decisions - By examining the top 10 global markets where a TV series is most in-demand, executives can ascertain which show to acquire. Comparing the performance of "Miss Scarlet And The Duke" in Brazil to other countries, it is doing well, and as such, it is an indication that there might be an opportunity for acquisition or exploitation.
3. Distribution Decisions - For distribution decisions, it can be decided which markets to target based on the demand for the show. For instance, audience demand for "Miss Scarlet And The Duke" was highest in the United States, indicating that it is a high potential market for distribution.
4. Programming Decisions - Demand data provides insights into what viewers like and how they engage with content. By understanding what viewers want, TV executives can program content that better aligns with their preferences. "Miss Scarlet And The Duke" ranks at the 97.5th percentile in the drama genre with high demand in Brazil, indicating a preference for dramas in that region.
5. Content Optimization - TV executives can use demand data to optimize existing content and test ideas for new content. For instance, the show "Miss Scarlet And The Duke" saw a spike in demand in March, indicating that a particular aspect of the content resonated with viewers, and it could be used to optimize future content.
In summary, for a TV executive looking to succeed in today's crowded marketplace, it is crucial to utilize demand data throughout the decision-making process. Demand data can help TV executives make informed content, acquisition, distribution, and programming decisions. In the case of "Miss Scarlet And The Duke," the spike in demand or strong demand across different markets signifies that it has potential for success. Nonetheless, it is important to note that demand data is only one of the many tools available to TV executives and should be interpreted in conjunction with other data sources.
Miss Scarlet And The Duke's travelability to Brazil in the last 30 days is 48%, which means that the audience demand for Miss Scarlet And The Duke is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Miss Scarlet And The Duke travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miss Scarlet And The Duke, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Miss Scarlet And The Duke in Brazil. We provide our partners with extensive media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.