The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have access to a wealth of data to inform their decisions, but demand data is undoubtedly one of the most valuable tools available. The popularity of TV shows is constantly shifting, and understanding the latest audience demand trends is crucial in order to make informed decisions. The following analysis of "NCIS: Hawai'i" in Brazil for the month of March 2024 demonstrates how demand data can be used to help executives make decisions regarding acquisition, distribution, and programming.
One of the most important questions that executives want answered is how much a show is worth. Parrot Analytics' content valuation system is based on demand data and provides dollar value contributions for any title, to any platform, in any region. In the case of "NCIS: Hawai'i", with 8.4 times the audience demand of the average show in Brazil over the last 30 days, demand is outstanding. When compared to other crime titles in Brazil, "NCIS: Hawai'i" has higher demand than 98.6% of all titles within the genre. This information is essential for content valuation, which enables executives to determine how much to spend on a given show, and whether it's worth investing in.
Another question executives often have is what type of content is most popular in a given market. With "NCIS: Hawai'i", we can see that the United States is the show's number one market globally, with outstanding audience demand of 13.1x. The show is also outperforming the demand of the average TV show (1x) in each of its top 10 global markets, including the United Kingdom, Bulgaria, Australia, and Canada. Such insights can help executives identify potential new markets for content distribution, and create targeted and effective marketing campaigns.
Demand data can also be used to help with subscriber retention and acquisition. By analyzing audience demand trends, executives can identify titles that will keep their current audience happy, and determine which shows will attract new subscribers to their platforms. For example, the data shows that fans of "NCIS: Hawai'i" also enjoy "NCIS: Los Angeles", "Chicago P.D.", and "Chicago Fire". By acquiring these titles, executives can create a more compelling content lineup, and attract new viewers to their platform.
Finally, demand data can be used to inform programming decisions, such as the best release strategy for a particular show. For instance, "NCIS: Hawai'i" has seen a recent increase in popularity, with demand 7.4% higher in the last 30 days than its peak demand over the course of the entire year. This suggests that this show's popularity is on an upward trend, and executives may want to consider a strong marketing campaign around the upcoming season three premiere.
Overall, the demand data analysis of "NCIS: Hawai'i" in Brazil for the month of March 2024 showcases the value of demand data for entertainment executives. It offers critical insights for content valuation, global expansion and marketing, subscriber acquisition and retention, and programming decisions. As the demand for "NCIS: Hawai'i" grows in Brazil and worldwide, data-driven decision-making ensures executives can make strategic choices to monetize this successful show and replicate its global success.
NCIS: Hawai'i's travelability to Brazil in the last 30 days is 48%, which means that the audience demand for NCIS: Hawai'i is 48% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS: Hawai'i travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS: Hawai'i, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for NCIS: Hawai'i in Brazil. We provide our partners with smart television industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.