The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today’s entertainment industry, data science has become an essential tool for industry experts like OTT platform executives, TV series financiers, and content distributors to make informed decisions about content creation or acquisition to attract and retain subscribers. One such critical data is audience demand, which enables strategic content decision-making across different dimensions, including content valuation.
To demonstrate this, let's look at the analysis of "One Love (Kızılcık Şerbeti)" over the last month, March 2024, in Brazil. This show has 4.6 times more demand than the average show in Brazil, indicating that demand for this show is good. One can also see that demand for the show has decreased compared to the average demand of the past 90 days.
Audience demand can also inform a TV executive about the distribution reach of a show. "One Love (Kızılcık Şerbeti)" ranks in the 98.4th percentile in the romance genre in Brazil, indicating that it has higher demand than 98.4% of all romance titles in Brazil. Moreover, audience demand data can also provide insights about the show’s popularity in other countries across the globe. For instance, "One Love (Kızılcık Şerbeti)" outperformed the average demand of the top 10 markets where it is most demanded over the past 30 days, showing good demand in Russia, as well as in the United States, the United Kingdom, and Denmark.
Demand is also useful to determine if a show is maintaining popularity over time, as evidenced by the information on the show’s longevity, where audience demand data tells the TV executive how well audience demand is maintained over time.
Demand is not only useful to content executives for assessing content popularity, but data can also help with valuing content on a platform. One of the questions that content valuation using demand data can answer is, “What is the baseline value of a title?” For example, Parrot Analytics provides a content valuation system based on demand data that can reveal the dollar value contribution of any title to any platform in any region. With the content valuation system, OTT platform executives, content distributors, and content producers can make informed decisions about how much to spend on content.
Audience demand data can also help assess the efficacy of marketing campaigns and create an optimal release strategy. Moreover, demand data can give content executives a glimpse of audience taste clusters and what content elements viewers like the most.
In conclusion, audience demand data provides critical insights for content executives in the entertainment industry to make more informed decisions about content distribution, whether it is deciding the best release strategy or whether a show has enough demand to justify a higher production budget. By utilizing demand data, OTT platform executives, TV series financiers, content distributors, and other industry experts can make informed decisions based on audience demand trends.
One Love (Kızılcık Şerbeti)'s travelability to Brazil in the last 30 days is 18%, which means that the audience demand for One Love (Kızılcık Şerbeti) is 18% of the demand in its country of origin, Turkey. Click through to another market to discover how well One Love (Kızılcık Şerbeti) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s One Love (Kızılcık Şerbeti) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Love (Kızılcık Şerbeti), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for One Love (Kızılcık Şerbeti) in Brazil. We provide our partners with comprehensive OTT capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.