The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As the global entertainment industry evolves, executives need to make more informed decisions about content. Parrot Analytics’ demand data can make this possible. Take the Brazilian viewing habits of "Person of Interest", which experienced outstanding levels of audience demand during March 2024. Its current demand of 10.9 times the average Brazilian TV show indicates its exceptional popularity over the last 30 days with only 2.7% of all shows enjoying this level of demand.
One way that demand data can be used is to inform programming decisions. In the case of "Person of Interest," it has been noted that the show is in the crime genre and in March, ranked at the 99.3th percentile for crime titles in Brazil, meaning its audience demand is higher than 99.3% of all crime titles in the country. Programming executives may use this information to optimize their content choices around the crime genre in Brazil.
Demand data can also be used to inform content acquisition decisions. The exceptional increase of 23.5% in audience demand during March 2024 indicates the increased interest in the show. By using Parrot Analytics’ content valuation system, it becomes possible to estimate the contribution of "Person of Interest" to a streaming platform in Brazil over time, and its ability to drive subscriptions. This information can guide acquisition decisions and for studios, inform them of the value of the show’s library.
Entertainment executives can also use demand data to inform distribution decisions. The fact that "Person of Interest" outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is in high demand is particularly notable. Viewing habits can be compared across different markets to understand the travelability of the show and covered territories where "Person of Interest" has outstanding demand, such as France and the Netherlands during this period. Demand data can help executives understand where to target distribution of their content and in which platforms their audience is most likely to engage.
To summarize, Parrot Analytics’ demand data can help entertainment executives make informed decisions about content. It can provide information about the popularity of a title and how well it holds up over time. Moreover, it is also possible to use demand data to inform the optimal release strategy and pricing strategy, as well as to identify untapped markets that may lead to the monetization of content. With Parrot Analytics, entertainment executives can take the guesswork out of their content decisions, informed by real-time metrics and insight into the tastes of their audiences.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Person Of Interest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Person Of Interest, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Person Of Interest in Brazil. We provide our partners with far-reaching television series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.