The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you're probably constantly asking yourself how to determine how much to spend on content. One way to answer this is through content valuation using demand data. Taking the case of "Person Of Interest," the show has an outstanding 16.6 times the audience demand of the average show in the United States over the last 30 days, which is exceptional. Having a valuable content library is essential for any platform, and the content valuation system powered by global content demand and supply can help to answer this question.
By comparing the performance of the show on a 1 year rolling basis vs the last 30 days, we can see that the show has increased in popularity. Its peak demand was higher in the last 30 days compared to the demand over the course of the year, which indicates a growing trend. This is an excellent indicator of demand, which can help in deciding how much to spend on acquiring or producing content similar to "Person Of Interest."
Additionally, identifying the top 10 global markets where the show is most in-demand over the last 30 days provides insights on its marketability. It outperforms the demand of the average TV show in each of these markets, which indicates that the show has a universal appeal. By examining the list of related shows and their audience demand, executives can find an opportunity to acquire or produce similar titles with already established audiences, as they are likely to be successful.
Moreover, demand data can also be used to assess the value of exclusivity of a title or library, which allows you to invest more in assets that have a higher value and attract more subscribers. Additionally, it is essential to determine the role your content should play in subscriber acquisition and retention. By looking at the spike in demand for "Person Of Interest" in late March 2024, executives can conclude the effectiveness of the marketing campaign. The show's longevity, momentum, and travelability are all outstanding, which shows an audience's dedication to the series.
Finally, demand data helps in making critical decisions such as supply and demand; content exhibit opportunity to acquire or produce, pre-release marketing, and optimal release strategy and pricing. Proper analysis of demand data allows executives to identify upcoming trends, make profitable acquisitions, and make informed program decisions.
This is Person Of Interest's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Person Of Interest travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Person Of Interest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Person Of Interest, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Person Of Interest in the United States. We provide our partners with meaningful subscription-video-on-demand capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.