The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can leverage the various insights into "Riverdale"'s audience demand to help inform your content acquisition, distribution, programming decisions, and overall content valuation. For example, you can use demand data to determine the value of the show in Brazil, a key market, to your platform or network. By assessing the audience demand trends for the show in Brazil, you can understand the show's popularity.
In terms of content valuation, you can see the demand insights that indicate the show has exceptional momentum, reach, travelability, longevity, and franchisability. This means that the show is well-suited to global expansion because it has a dedicated and growing audience that is willing to travel to watch the show.
You can also assess the show's performance in Brazil specifically, noting that the show dropped in rank by 36 spots during March in Brazil, but that the show achieved a spike in demand in late March, indicating a potential opportunity for acquisition or programming decisions.
Demand data can also inform your acquisition strategy, as you can identify other popular shows that "Riverdale" fans also like, providing potential ideas for future acquisitions that could complement the demand for "Riverdale" on your platform.
Additionally, demand data can assist your programming decisions and release strategies. By examining audience demand trends, the article showcases the countries where "Riverdale" is most in-demand, informing your distribution strategy and release windows. Furthermore, you can use the audience demand insights to determine which shows to acquire or produce that will drive subscriber acquisition and retention, ultimately increasing your audience reach, loyalty, and brand equity.
Overall, demand data can provide powerful insights for entertainment executives to make better-informed decisions about content acquisition, distribution, programming, and content valuation, ultimately driving business growth and profitability. By leveraging insights into audience demand for shows like "Riverdale," entertainment executives can make data-driven decisions that will positively impact their businesses' long-term success.
Riverdale's travelability to Brazil in the last 30 days is 37%, which means that the audience demand for Riverdale is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Riverdale travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Riverdale is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Riverdale, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Riverdale in Brazil. We provide our partners with deep TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.