The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions when it comes to content, acquisition, distribution, and programming. This is where demand data comes in. By leveraging data on audience demand, executives can make more informed decisions that will help them achieve their strategic goals.
Looking at the analysis of "Riverdale" for March 2024 in Germany, we can see that this show has outstanding demand. It has achieved 13.2 times the audience demand of the average show in Germany over the last 30 days. This is important information for content valuation, as it provides a dollar value contribution of the title to any platform in any region. With a 99.8th percentile ranking in the romance genre, "Riverdale" is in high demand relative to other romance titles in Germany.
Demand data can also provide insights into audience behavior and preferences, helping executives to make decisions about future production. For instance, we learned that fans of "Riverdale" in Germany also like titles such as "The Rookie", "Harley Quinn", and "The Mandalorian". This information can be used to inform acquisition decisions or to guide production decisions.
Demand data can also help executives to make decisions about how to release content. For instance, we can see that demand for "Riverdale" spiked in mid-March 2024 in Germany. This information can be used to optimize the release strategy for a series to take advantage of these spikes in demand.
By examining the top 10 global markets where "Riverdale" is most in-demand over the last 30 days, we can see that this series is outperforming the average TV show in each of these markets, including the United States, Germany, Canada, France, South Africa, Australia, Bulgaria, and Brazil. This information is helpful for executives who are deciding on how to distribute a series.
In addition, executives can use demand data to understand audience taste clusters, which can help with talent, brand, and TV show partnerships. They can leverage demand data to find potential franchise spin-offs and new opportunity markets for content distribution. Finally, by understanding how a title drives engagement across a platform catalog, executives can assess a series' ability to drive subscriptions and mitigate churn.
Overall, demand data is a powerful tool that entertainment executives can use to make more informed decisions. By leveraging data on audience demand, they can make smarter content, acquisition, distribution, and programming decisions that will drive their strategic goals forward.
Riverdale's travelability to Germany in the last 30 days is 62%, which means that the audience demand for Riverdale is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Riverdale travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Riverdale is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Riverdale, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Riverdale in Germany. We provide our partners with meaningful media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.