As an OTT platform or content distributor, "Steven Universe" is a show worth the investment in Brazil. The show has an outstanding viewership at 15.3 times the audience demand of the average show in Brazil over the last 30 days. This show is in high demand at a level that only 2.7% of all TV shows have reached in Brazil. Additionally, the audience demand for the show has increased by 22.8% during October 2023 in Brazil. Demand spiked in late October, indicating the importance of understanding the source of the spike to inform decisions. Such information helps in making informed content decisions such as selecting titles for investment and determining the best programming strategy.
Furthermore, the Parrot Pulse score of "Steven Universe" globally across multiple dimensions shows that demand for the show is still high and maintained over a long period. The show's longevity is exceptional, which measures how well demand is maintained over time. The momentum of the show, which measures the pace of growth in demand, is also remarkable. This information proves useful for entertainment executives keen on assessing the value of a title as a strategic asset for a streaming platform.
Additionally, "Steven Universe" ranks at the 99.9th percentile in the mystery genre in Brazil, indicating a unique affinity for the show in this genre. Understanding this affords a TV executive the ability to invest in similar titles that appeal to the same audience as "Steven Universe." This also presents an opportunity to explore possible spin-offs and franchises for the show, as its franchisability is exceptional.
The show's global demand is also outstanding as compared to the average show in all markets analyzed by Parrot Analytics, creating possibilities for distribution to alternative markets. This insight shows how content valuation is important as it reveals the dollar value contribution of any title to any platform in any region.
Finally, examining the top ten global markets where "Steven Universe" is most in-demand provides information on other potential markets for global expansion.
In summary, the demand data for "Steven Universe" in Brazil shows its current outstanding performance and potential for future success. Combining this information with other key insights provided through Parrot Analytics such as content valuation and travelability can help TV executives make more informed decisions on content, acquisition, distribution, and programming strategies.
