As a TV executive, it is important to make informed decisions when it comes to content valuation, programming, distribution, and acquisition. One of the key factors that can help you make more informed decisions is to analyze audience demand data. Using the popular TV series "Steven Universe" as an example, we will explain how demand data can be used to make better decisions.
First, content valuation can determine the dollar value of a title to a particular platform or region. Parrot Analytics' content valuation system is powered by demand data and can tell a TV executive how much a specific title is worth. In the case of "Steven Universe," it has a demand that is 15.2 times the audience demand of the average show in Brazil, which is considered outstanding. By using this demand data, you can calculate the economic value of the show and make more informed decisions regarding content acquisition, distribution, and programming.
Second, demand data can help you make more informed decisions about content acquisition. You can use audience demand data to determine what types of content are in high demand and what genres would be most popular. By looking at "Steven Universe" as an example, we can see that the show has exceptional demand in several countries, making it a great acquisition choice for a global platform.
Third, demand data can help you make better decisions about programming. By analyzing demand data, you can determine which titles are most popular and which ones are likely to help drive subscriber retention or acquisition. For example, "Steven Universe" has exceptional demand in the comedy genre, which means that it would be a good choice for a linear network or pay TV network to include in its programming lineup.
Fourth, demand data can help you make better decisions about distribution. By analyzing audience demand data, you can determine which platforms are the most popular for different regions. For example, "Steven Universe" has outstanding demand in Brazil, making it a great choice for distribution on that platform.
Finally, demand data can help you make better decisions about marketing and pre-release campaigns. By analyzing audience demand data, you can determine which elements of a particular title are most popular and what types of promotion would be most effective. In the case of "Steven Universe," you can see that it has exceptional momentum, meaning that its pace of growth is outstanding. This information is essential for any marketing or promotional campaign.
Overall, demand data is a crucial tool for TV executives looking to make more informed decisions about content valuation, programming, distribution, and acquisition. By analyzing audience demand data, you can make better decisions that are based on real-time, accurate information. As you can see from the example of "Steven Universe," demand data can reveal valuable insights about a show's performance and help you make more informed decisions.
