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Using Parrot Analytics' demand data to make informed content decisions: A case study on Steven Universe in Brazil

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Parrot Analytics Insights - October 2023

If you are an entertainment executive, analyzing the demand data for "Steven Universe" can provide you with valuable insights that can guide your content decisions. Here are some of the questions you can answer by leveraging the demand data mentioned in the analysis:

- Content Valuation: How much is "Steven Universe" worth to a streaming platform in Brazil or globally? By using Parrot Analytics' content valuation system, you can quantify the series' worth based on the dollar value contribution to a platform in any region. The show's outstanding demand confirms that it has a strong potential to drive significant engagement and subscriptions.
- Programming Decisions: Should you acquire or produce a show that caters to the mystery genre in Brazil? "Steven Universe" is in the 99.9th percentile of all mystery titles in Brazil, which indicates a high level of demand. If you are looking to attract mystery-show lovers in Brazil, acquiring "Steven Universe" or producing content that caters to the same genre could be a wise decision.
- Distribution Decisions: What markets have the highest demand for "Steven Universe"? By examining the top 10 global markets where "Steven Universe" is in-demand, you can identify which countries or regions are most interested in the series. You can use this information to prioritize entry into new markets or focus your marketing on the countries where the show is most in-demand.
- Acquisition Decisions: What other shows do fans of "Steven Universe" like? By analyzing the other shows that fans of "Steven Universe" also like, you can identify trends in audience preferences. You can use this information to guide your content acquisition decisions and develop similar shows to attract the same audience segment.

Furthermore, demand data can also assist you in answering additional questions such as:

- Will the show be successful in other markets? The fact that "Steven Universe" has outstanding demand in Brazil suggests that the show might perform well in other Latin-American countries, allowing you the opportunity to expand your audience.
- How can you optimize release strategy and pricing? The fact that demand for "Steven Universe" spiked in late October 2023 in Brazil suggests that Parrot Analytics' demand data can help identify the optimal timing for series releases, as well as pricing strategies.
- How effectively is your marketing campaign around a show? The fact that "Steven Universe's" momentum, or the pace of its growth, is outstanding, suggests that the series has an effective marketing campaign.
- What can you learn about your current audience? By utilizing Parrot Analytics' affinity analysis, you can identify the preferred genres, shows, and performers of the audience segment that enjoys "Steven Universe."
- What opportunities exist in the market to acquire or produce content? The outstanding demand for "Steven Universe" in Brazil and other countries, as well as its exceptional franchisability potential, suggest that producing a spin-off of the show or acquiring similar shows could be a good strategic decision.

Leveraging Parrot Analytics' demand data, as demonstrated through the analysis of "Steven Universe," provides you with valuable information and insights into various aspects of content creation, distribution, acquisition, and programming decisions. By making informed decisions and taking action based on this data, you can increase engagement, subscriptions, and revenue for your business.

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