The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you stay informed on your content decisions, which can inform your content valuation strategy. One significant advantage of utilizing demand data is that it provides you with a better understanding of how your current and upcoming series are performing in the market. In the specific case of the TV show "Surrealestate", demand data can provide valuable insights that can inform various content decisions.
Firstly, analyzing demand data for "Surrealestate" in Brazil over the last 30 days can inform acquisition or distribution decisions in that market. While the show has a high demand in Brazil at 2.9 times the title average, the show's demand in the country has decreased by 80.1% during February. This information alone can inform future decisions about acquiring the show for distribution or confirm whether changes need to be made in the show's marketing campaign to boost its performance.
Additionally, analyzing the show's travelability can inform distribution decisions on a global scale. "Surrealestate" has an average travelability rate, indicating that it has average international demand relative to its home market. This information can be used when making decisions about what markets to distribute the show and consider whether there would be demand for this type of content globally.
Another way demand data can inform content decisions is by analyzing audience trends and insights. For instance, analyzing the top ten global markets where "Surrealestate" is most in-demand over the last 30 days can provide insights into what content would work well in each market. Canada, where the show originated, has the highest demand for the show because it has an outstanding audience demand of 9.1x. This information can inform decisions about where to produce or distribute content, or what content to prioritize in those markets.
Demand data also aids in franchise potential and spin-offs by examining how a show performs on a long-term basis. For "Surrealestate," its momentum level is outstanding, indicating that the show is growing at a fast pace and has franchise potential, while its longevity level is considered "ok," indicating that the show has decent audience demand over time.
In conclusion, demand data is vitally important for making informed content decisions, and Parrot Analytics' demand data system can help global entertainment executives in the competitive entertainment industry. By utilizing this data, executives can make informed decisions about content acquisition, valuation, distribution, and programming by analyzing audience trends, insights, and making decisions based on data insights.
Surrealestate's travelability to Brazil in the last 30 days is 26%, which means that the audience demand for Surrealestate is 26% of the demand in its country of origin, Canada. Click through to another market to discover how well Surrealestate travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Surrealestate is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Surrealestate, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Surrealestate in Brazil. We provide our partners with valuable television insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.