The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make better decisions about content acquisition, programming, or distribution? Then you need to start tapping into the power of audience demand data.
Take the example of "Swamp People," a show about alligator hunting in Southern Louisiana. Looking at the demand data for this show in March 2024 in Brazil, we can draw several key insights.
Firstly, we can see that demand for "Swamp People" in Brazil is good. With 2.8 times the audience demand of the average show in Brazil over the last 30 days, this show is performing above average. However, it's worth noting that demand for the show has been declining recently, with demand for the last 90 days being 3.7 times the average.
Using Parrot Analytics' content valuation system, we can start to map out the dollar value contribution of "Swamp People" to any platform in any region. This can help executives decide how much they should be willing to spend on content acquisition or whether a particular show is worth retaining for their platform.
We can also use the demand data for "Swamp People" to make programming decisions. By examining which other shows are popular with fans of "Swamp People," we can create a programming lineup that will appeal to this audience. In this case, fans of "Swamp People" also like shows such as "The Walking Dead," "Deadliest Catch," and "Killing Eve," so programming executives may want to consider these titles for their platform as well.
Demand data can also be used to inform distribution decisions. By looking at which global markets "Swamp People" is most in-demand in, executives can make strategic decisions about where to distribute the show. In this case, the United States is by far the most in-demand market for "Swamp People," so executives may want to prioritize distribution in that region.
Finally, demand data can also be used to identify under-monetized titles that have the potential for growth. In the case of "Swamp People," we can see that demand peaked at 5.2 times the average on a rolling year basis, but in the last 30 days, it peaked at 3.5 times the average. This represents a 32.0% increase in demand and suggests that the show is increasing in popularity. By identifying shows with similar demand patterns, executives can allocate resources more effectively and identify new opportunities for content distribution.
In conclusion, audience demand data is a powerful tool for entertainment executives working in content acquisition, programming, or distribution. By tapping into this data, executives can make more informed decisions about which shows to acquire, which programs to schedule, and where to distribute their content. Ultimately, this translates into better ROI for their platform and better outcomes for their audience.
Swamp People's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for Swamp People is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Swamp People travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Swamp People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swamp People, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Swamp People in Brazil. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.