The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data for "Teenage Mutant Ninja Turtles" can be used by entertainment executives in various ways to make informed content, acquisition, distribution, and programming decisions. Firstly, content valuation can be assessed using demand data. By knowing how popular a title is in a particular market, executives can determine exactly how much a show is worth and how much should be spent on acquiring it. For instance, in Brazil, "Teenage Mutant Ninja Turtles" has 2.3 times the audience demand of the average show, indicating good demand for the show. This makes it a better investment than other shows with lower demand.
Further, demand data can be used to analyze the performance of the show in various markets and regions worldwide. By knowing the global performance of a show, entertainment executives can determine where to target their content, which shows to acquire, and where marketing campaigns should be directed. Analyzing the top 10 global markets for "Teenage Mutant Ninja Turtles" over the last 30 days reveals that the show outperformed the average TV show's demand in each of these markets. The United States is the show's number one market globally, with outstanding audience demand of 7.7x. Understanding how popular the show is in different markets can lead executives to decide whether to make the show exclusively available in certain regions or to adjust a show's distribution and marketing strategies to maximize its appeal in different regions.
Furthermore, demand data for "Teenage Mutant Ninja Turtles" can help entertainment executives to make programming decisions. By analyzing the peak demand and average demand of the show over the course of a year, executives can track shifts in popularity and adjust programming accordingly. For instance, comparing the show's performance on a rolling year basis versus the last 30 days shows that the show's average demand has increased, indicating a need to feature it more prominently in programming.
Another use of demand data for "Teenage Mutant Ninja Turtles" is to inform acquisition decisions. By analyzing what other shows fans of the series like, entertainment executives can determine what other similar shows to acquire and offer to their subscribers. In Brazil, fans of the show also like "Spongebob Squarepants", "Rick And Morty", "It's Always Sunny In Philadelphia," among others.
In summary, "Teenage Mutant Ninja Turtles" demand data reveals that the show's popularity has been increasing in Brazil and globally, along with its spin-off potential. Entertainment executives can leverage this information to make more informed decisions regarding content valuation, content acquisition, programming, distribution, and marketing. By using Parrot Analytics' demand data, entertainment executives can tune into what their audiences want, which in turn can lead them towards more successful content.
Teenage Mutant Ninja Turtles's travelability to Brazil in the last 30 days is 16%, which means that the audience demand for Teenage Mutant Ninja Turtles is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Teenage Mutant Ninja Turtles travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Teenage Mutant Ninja Turtles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teenage Mutant Ninja Turtles, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Teenage Mutant Ninja Turtles in Brazil. We provide our partners with smart television analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.