The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be tasked with making difficult content decisions that can have a significant impact on your platform's success. By using demand data, you can gain valuable insights into how your audience is engaging with your content, as well as understand how your content compares to others in your market. One tool that can help with this is Parrot Analytics' content valuation system.
"The Gilded Age" is a great example of how demand data can be leveraged by entertainment executives. In Brazil, "The Gilded Age" had an outstanding audience demand of 9.9 times the average show over the last 30 days, and its demand has been increasing in the past few months. This data indicates that "The Gilded Age" is highly popular in Brazil, and if you are looking to acquire or distribute content in Brazil, then this show may be of interest to you.
Demand data can also help with programming decisions, such as understanding which shows are being watched by audiences. By knowing the overlap between shows, you can identify potential new content or partners to bring on board that are more likely to resonate with your current audience. "The Gilded Age" audiences also overlap with "Star Trek: Lower Decks", "Rick And Morty", "The Morning Show (US)", "The Crown", "The Last Of Us", "Slow Horses", "Call The Midwife", "True Detective" and "For All Mankind".
You can also use demand data to evaluate content valuation and determine how much to spend on content by determining the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation system can help answer critical questions like how much is my series worth, how much of my series' value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, and why should my series be considered a strategic asset for a streaming platform.
Demand data can also be used to inform acquisition decisions. If you are looking to acquire a new TV series for your platform, you can rely on demand data to help determine which titles are most in-demand globally. Additionally, you can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn, which can help you make more informed acquisition decisions.
Finally, demand data can help with distribution decisions by pinpointing which platforms you should target for the distribution of your content. If you know where "The Gilded Age" audience demand is highest, you can use this data to influence your distribution strategy and allocate your resources more effectively. By using demand data, you can make your platform more successful while delivering content that your audience loves.
The Gilded Age's travelability to Brazil in the last 30 days is 68%, which means that the audience demand for The Gilded Age is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The Gilded Age travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Gilded Age is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gilded Age, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for The Gilded Age in Brazil. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.