The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand can be a powerful tool in making informed content, acquisition, distribution, and programming decisions. Analyzing the performance of "The Gilded Age" in March 2024 in France provides an opportunity for us to explore how demand data can be used to inform decisions across a range of areas.
One crucial way that understanding audience demand can be utilized is for content valuation. By analyzing the demand data around a show like "The Gilded Age," TV executives can gain insights into how much a particular title is worth to specific regions, platforms and audiences. For instance, with an audience demand 11.6 times the average in France and reaching the 99.6th percentile in the history genre, this show has a high value in the local market. Additionally, by comparing the performance of the show on a one-year rolling basis against the last 30 days reveals that the show has increased in its popularity, underscoring its potential worth to a platform or a distributor.
Demand data can further inform acquisition and distribution decisions. By identifying which other shows are popular among fans of "The Gilded Age," TV executives can better understand what types of programs are more likely to resonate with the fanbase of such series. Moreover, by examining specific markets where "The Gilded Age" is more popular than other markets, entertainment executives can identify regions where the show is in demand, and target the distribution or acquire other content that will appeal to audiences in those regions.
Demand data is also essential for programming decisions. Entertainment executives can use audience demand data to monitor the performance of a show and identify potential opportunities for growth. For instance, by observing an audience demand spike for the show in late March 2024, it may be an indication of potential opportunities for renewed engagement or advertising. Further, by comparing the show's performance across six dimensions such as longevity, momentum, franchisability, and reach, TV executives can better understand how to derive maximum value from the show, such as through developing new franchises or developing spin-offs.
Finally, understanding audience demand can be essential for subscriber retention and acquisition. By identifying what type(s) of content resonate with the existing audience of a platform, entertainment executives can better target their purchases to keep these subscribers engaged while enabling further growth and reach. By examining the top ten markets where "The Gilded Age" is in demand globally, TV executives can identify target audiences and regions of growth to target retention and acquisition initiatives.
In conclusion, analyzing the performance of "The Gilded Age" in France in March 2024 provides valuable insights into how demand data can be used to drive more informed content decisions. As TV executives, utilization of audience demand to inform content valuation, acquisition, distribution, programming, and subscriber retention and acquisition can enable them to derive maximum value from their investments, stay competitive in the market and grow their franchise.
The Gilded Age's travelability to France in the last 30 days is 62%, which means that the audience demand for The Gilded Age is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Gilded Age travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gilded Age, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for The Gilded Age in France. We provide our partners with essential television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.