The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive or content distributor, audience demand data provided by Parrot Analytics can be a powerful tool for making informed content decisions. In the case of "The Goldbergs" for the month of December 2023 in Brazil, audience demand for the series is good. The show has been increasing demand recently, having achieved 2.2 times the audience demand of the average show in Brazil over the last 30 days. With such good demand, content valuation can be performed to determine the monetary value of the show, considering various factors such as audience engagement, demand, and longevity.
Demand data can also help you make informed programming decisions. By examining the top 10 global markets where "The Goldbergs" is most in-demand over the last 30 days, content executives can determine if the show would be a valuable investment in these countries, since it outperforms the demand of the average TV show in each of these markets. "The Goldbergs" has outstanding demand in Canada, outstanding demand in the United States, and good demand in the Netherlands, United Kingdom, Germany, Australia, France, Israel, and Belgium.
For SVOD platforms or TV series financing companies looking to acquire shows, demand data can help find shows with higher ROI potentials. By utilizing audience demand data to assess the popularity of "The Goldbergs" in Brazil and comparing it to other shows, those in the industry can make better acquisition decisions and invest more efficiently.
In addition to content valuation and acquisition decisions, demand data can also inform distribution decisions for studios or content distributors. IVOD platforms or linear networks can use demand data to determine which TV shows or movies to broadcast and when to air them. Pre-release marketing can also benefit from insights from demand data surrounding a show's popularity and its best marketing strategy. Powering discovery and recommendations of content would also be highly useful to ensure a show is being seen by the right audience on a platform and to maintain viewer engagement.
Finally, for pay TV networks or production companies, demand data can allow franchising and spin-offs. For "The Goldbergs", franchisability is good and with its high reach, it can potentially create spin-off demand for audiences and generate more revenue.
The Goldbergs's travelability to Brazil in the last 30 days is 30%, which means that the audience demand for The Goldbergs is 30% of the demand in its country of origin, United States. Click through to another market to discover how well The Goldbergs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Goldbergs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Goldbergs, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for The Goldbergs in Brazil. We provide our partners with valuable television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.