The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed decisions about content acquisition, distribution, and programming. This is where demand data comes in. Parrot Analytics has analyzed the demand data for "The Good Place" in Brazil for the month of March 2024, and the results provide useful insights that can be applied to decision making. Here are some of the ways demand data can help you:
1. Content Valuation: Revenue is a core component in content valuation, and the demand for "The Good Place" in Brazil has a multiplier of 4.7 times compared to the average show over the last 30 days. Analyst suggests only 8.6% of all TV shows have this level of demand. Therefore, content creators and distributors can make informed decisions about the value of "The Good Place" in the Brazilian market.
2. Acquisitions: By understanding the most in-demand TV shows in Brazil, content distributors and TV executives can identify a show that resonates with the Brazilian audience to acquire. Understanding the most popular genres in Brazil through local demand data enables networks to select potential programs that will attract new subscribers to their platform.
3. Programming: "The Good Place" has a strong following in the romance genre. By utilizing insights about the show and its audience, programming decisions can be made based on understanding the distinctly unique taste clusters. The data reveals that during March, audience demand for the show has increased by 34.2% in Brazil. Decision-makers can use this data to understand the show's audience retention and the success of marketing campaigns.
4. Distribution: Knowing the travelability of a show is crucial when deciding which global markets to expand to, and "The Good Place" provides excellent data points in that regard. For instance, it only achieved 29% of the demand in Brazil compared to its home country, the United States. Therefore, TV executives can leverage this information and decide whether or not to distribute the show in other international markets.
5. Talent Management: Understanding audience demand has made it easier than ever to identify the best talent to partner with to expand the audience of a production. The data shows that fans of "The Good Place" also like other shows such as "Futurama", "Better Call Saul", "Peaky Blinders", "South Park", "RuPaul's Drag Race", "Foundation", "Last Week Tonight With John Oliver", "Family Guy" and "American Horror Story". This information is valuable when deciding to hire actors or actresses and creating new productions or spin-offs from successful shows.
These are just a few examples of how demand data can help entertainment executives make more informed decisions, whether it is evaluating content valuation, making acquisitions, programming content, strategically distributing content, or hiring talent. By utilizing data collected from Parrot Analytics content valuation system, which is powered by global content demand and supply data, an organization or an individual can make accurate and data-driven decisions that save time and resources while leading to a better return on investment in content.
The Good Place's travelability to Brazil in the last 30 days is 38%, which means that the audience demand for The Good Place is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Place travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Good Place.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Good Place from partners like NBC.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Good Place? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Good Place. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Good Place), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Good Place, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Good Place is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Place, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for The Good Place in Brazil. We provide our partners with far-reaching content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.