The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data can greatly inform and improve content, acquisition, distribution, and programming decisions. The case of "The Good Place" is a prime example of how demand data can be analyzed to inform various decisions.
Content Valuation: The demand for "The Good Place," which is 16.5 times the audience demand of the average show in the United States over the last 30 days, is a powerful indicator of the content's value. By using Parrot Analytics content valuation system, an executive could determine the dollar value contribution of "The Good Place" to any platform in the United States, and even globally. The valuation can be applied to a single show or an entire library, aiding executives in understanding the economic value of content.
Acquisition: Knowing that "The Good Place" ranks in the 99.4th percentile in the romance genre in March, a platform could use this information to assess its potential to acquire or produce similar romance-themed content. Additionally, executives can examine shows that "The Good Place" fans enjoy, such as "Futurama," "Better Call Saul," "Peaky Blinders," and "Family Guy," to inform acquisition decisions.
Distribution: Examining the top ten global markets where "The Good Place" is most in-demand over the last 30 days, a content distributor can understand which markets would be most receptive to the show, and therefore target those markets for distribution. For instance, "The Good Place" outperforms the demand of the average TV show in Canada, China, the United Kingdom, the Netherlands, France, Australia, Germany, and Switzerland, making these markets potentially attractive for distribution.
Programming: Over the last 30 days, demand for "The Good Place" has been decreasing in the United States. An entertainment executive could use this information to make decisions about the programming of the show. They could decide to focus on other content, alter the programming of "The Good Place," or change the marketing strategy to improve demand. Further, an executive could use demand data to determine the best release strategy and pricing for "The Good Place" to optimize its reception by the target audience.
Overall, the demand data for "The Good Place" provides valuable insights into the show's performance, audience preferences, and market demand. By leveraging such insights, entertainment executives can make better-informed decisions about content, acquisition, distribution, and programming. The ability to quantify such insights through Parrot Analytics content valuation system makes it easier for executives to address these decisions. Demand informs the scalable concept testing, taste clusters, and other important factors for a show. Therefore, utilizing the Parrot Analytics demand system is useful in adapting to the dynamic nature of the entertainment industry.
This is The Good Place's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Good Place travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Place, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for The Good Place in the United States. We provide our partners with extensive television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.