The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for ways to make informed content, acquisition, distribution, and programming decisions. One of the most important tools to help you do that is demand data – a metric that quantifies the popularity of a TV show or movie by examining factors such as audience interest, interest over time, and global appeal.
For instance, let's take the example of "The Lincoln Lawyer," a TV show that aired back in 2022. By looking at the demand data for the show in Brazil during March 2024, we can gain important insights that can help us make informed content and acquisition decisions.
Content Valuation using Demand Data:
One important question for content executives is how much a show is worth. By analyzing the demand for "The Lincoln Lawyer," we can understand its value. In Brazil, this show has 5.3 times the audience demand of the average show over the last 30 days, which indicates good demand for the show.
Furthermore, we can use demand data to answer questions such as how much of a series' value is driven by demand for one of its stars and how much a title is worth to another streaming platform. In the case of "The Lincoln Lawyer," its peak rank in Brazil was #491 in March, and it moved up by 19 spots during that month. That means that this show has some popularity and its star may have some following in Brazil that can be leveraged by entertainment executives.
Global Appeal:
Demand data enables valuing IP globally. We can use it to learn which titles are most popular in a specific market or on a global scale. By examining the top 10 global markets where "The Lincoln Lawyer" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. "The Lincoln Lawyer" is most popular in its home market, the United States, where it achieved outstanding audience demand of 9.7x. This means that there is excellent global appeal for "The Lincoln Lawyer" and it may be a good option for streaming platforms as well as content distributors who want to acquire global rights.
Programming and Distribution Decisions:
By using demand data, we can determine which titles sustain demand over time or how can content be optimized to appeal to a rather wider range of audiences. For "The Lincoln Lawyer," we can see that audience demand for the show has increased in Brazil by 21.2% during March. Hence, entertainment executives and TV networks can use this data to understand their audience, improve programming decisions and distribute their content effectively in territories where it will be most popular. This can help them in targeting their ad campaigns at the right markets and to position their content in a more targeted way.
By analyzing demand data, we can also answer questions concerning subscription retention or acquisition of new subscribers. For instance, a streaming platform can use demand data to decide which titles to buy to retain current audiences or which titles to buy to grow their audience. For "The Lincoln Lawyer," we can recommend acquiring the global rights for this show as it has excellent demand across multiple global markets.
Demand data can also enable content creators and distributors to make optimal release strategies and pricing decisions. For example, entertainment executives can use demand data to indicate which genres are resonating most and to focus more in those genres to attract new subscribers. In the case of "The Lincoln Lawyer," we can see that the show is ranking in the 97.7th percentile in the drama genre, in March. Hence, entertainment executives can optimize this show's marketing campaign accordingly to attract more fans of the drama genre.
Conclusion:
Demand data is an essential tool that entertainment executives can use to make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "The Lincoln Lawyer," we can learn that the show has good demand in Brazil, excellent global appeal, is increasing in popularity, and may be an excellent choice for streaming platforms or content distributors to acquire its rights. This information can help entertainment executives to make decisions that are informed, strategic, and ultimately benefit their respective companies.
The Lincoln Lawyer's travelability to Brazil in the last 30 days is 57%, which means that the audience demand for The Lincoln Lawyer is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Lincoln Lawyer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Lincoln Lawyer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lincoln Lawyer, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for The Lincoln Lawyer in Brazil. We provide our partners with comprehensive TV know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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