The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Evaluating the performance of a show like “The Lincoln Lawyer” by using the demand data provided to us for the month of March 2024 in the United States, we can discern numerous insights that are of great value to entertainment executives.
Content Valuation:
Using Parrot Analytics’ content valuation system, executives can determine how much a show or its library is worth to a particular platform, as well as calculate the return on investment that a particular title or library brings for any given platform. In the case of “The Lincoln Lawyer,” its outstanding demand levels of 13.5 times the average TV show in the US over the last 30 days highlight its economic value.
Optimal Acquisition and Supply Decisions:
Entertainment executives can use demand data to determine what type(s) of content exhibit an opportunity to acquire or produce. In addition, under-monetized titles can be uncovered, and new opportunity markets for content distribution can be found. As a highly demanded show that has varied interest with similar titles like “The Walking Dead: Daryl Dixon” and “Dark Winds,” it may indicate potential for spin-offs or franchising of “The Lincoln Lawyer”.
Programming Decisions:
An understanding of demand can also inform executives’ decisions for content that will retain and grow subscribership. As “The Lincoln Lawyer” experiences a decrease in demand in March 2024, executives may consider a boost in marketing efforts for the show and select shows like “Fear The Walking Dead” to attract and grow subscribers.
Distribution Decisions:
By examining the top 10 global markets where “The Lincoln Lawyer” is most in demand over the last 30 days, executives can identify where they should target for distribution of the content. As the show’s number one market globally is the United States, it is reasonable to focus distribution mainly on the North American market.
Pre-Release Marketing:
By understanding what elements or characters of existing content are driving demand or what factors make an upcoming production successful, executives can make marketing campaign decisions ahead of a premier. Understanding the high audience demand for “The Lincoln Lawyer” could allow for implementing an impactful and targeted marketing strategy for the next episode release.
In summary, using the Parrot Analytics demand data provided and answering some of the questions prompted, entertainment executives can make informed decisions concerning a show’s value, global viability, potential audiences, programming, acquisition or distribution strategies, pre-release marketing, and many more aspects of their business. The performance of “The Lincoln Lawyer” in the United States is a clear example of how demand data can provide useful and valuable insights to decision makers in the industry.
This is The Lincoln Lawyer's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Lincoln Lawyer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Lincoln Lawyer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lincoln Lawyer, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for The Lincoln Lawyer in the United States. We provide our partners with valuable OTT expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.