The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various sectors of the industry can benefit tremendously from Parrot Analytics' demand data in making informed content-related decisions. For instance, let's consider the case of "The Lincoln Lawyer," a popular TV series that aired in the United Kingdom in March 2024. Parrot Analytics' audience demand analysis and metrics can help in various ways, including:
- Content Valuation: Demand data is an essential component of content valuation. In this example, with the demand for "The Lincoln Lawyer" at 9.7 times the average show in the United Kingdom over the last 30 days, we can see that the show has excellent demand value. Using the Parrot Analytics content valuation system, we can determine the dollar value contribution of "The Lincoln Lawyer" to any platform in any region, and this can be used to inform decisions regarding content acquisition, production, or distribution.
- Programming Decisions: When it comes to programming decisions, the demand data for "The Lincoln Lawyer" in the United Kingdom shows that its demand has been increasing recently, but it experiences a significant decline during March. As a result, network executives or programmers can decide to shift the airing timeslot or time the show's return to TV for when the show's demand is high, hence ensuring positive reception and increased ratings.
- Content Acquisition: For content distribution companies or SVOD/OTT platforms looking to acquire content, the demand trend of "The Lincoln Lawyer" in the United Kingdom suggests that the show has an excellent fan base in the country, which also extends to other global markets. In this example, we see that its outstanding demand is present in markets like Canada, Russia, and the United Kingdom. This information helps to identify and target specific global regions that significantly value the content and look to gain the rights of distribution or streaming exclusivity.
- Franchise Potential: Parrot Analytics' analysis of "The Lincoln Lawyer" shows that the show's franchisability is good, indicating that the show has spin-off potential. Entertainment talent agencies can leverage this to identify and approach other contents creators or TV production companies to partner on creating spin-offs or new related franchises.
- Travelability: The data shows that the worldwide audience demand for "The Lincoln Lawyer" across all platforms is outstanding, and the show has a high travelability score (71% of demand in its country of origin, which is the United States). This information informs programming executives or distributors looking to release the show globally about where it is likely to perform best and the potential of using this demand data to advise on the marketing or distribution release strategy to maximize revenue.
Overall, Parrot Analytics' demand data can help entertainment executives identify trends and insights, benchmark their titles and franchises against competitors, understand the spillover effect of content, quantify the platform-specific marginal revenue contribution of titles, assess the value of exclusivity, optimize acquisition and production decisions and generate insights that help in both content and business decision-making processes. In essence, leveraging the Parrot Analytics demand data can create a significant competitive advantage for any business and help shape the future direction of content strategy and production.
The Lincoln Lawyer's travelability to the United Kingdom in the last 30 days is 56%, which means that the audience demand for The Lincoln Lawyer is 56% of the demand in its country of origin, United States. Click through to another market to discover how well The Lincoln Lawyer travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Lincoln Lawyer.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Lincoln Lawyer from partners like Netflix.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Lincoln Lawyer? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Lincoln Lawyer. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Lincoln Lawyer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Lincoln Lawyer, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Lincoln Lawyer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lincoln Lawyer, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for The Lincoln Lawyer in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.