The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make more informed content decisions, such as acquisition, distribution and programming decisions. Parrot Analytics’ content valuation system calculates the dollar value contribution of any title, to any platform, in any region. Using demand data, content valuation can be applied to an individual series or an entire library, breaking down the value of the content on any streaming service.
Let's use the example of "Y: The Last Man" in Brazil in March 2024. The demand for this show is 5.1 times higher than the average show in Brazil, indicating that the show is good in terms of audience demand. Its demand has been increasing recently, which can be useful information for content acquisition and programming decisions.
The show's peak rank in Brazil was #469, and it moved up by 257 spots during March, indicating a positive momentum and a growing viewership. The show ranks in the 97.6th percentile in the drama genre, meaning it has higher demand than 97.6% of all drama titles in Brazil, which is impressive.
The Parrot Pulse data states that the worldwide audience demand for "Y: The Last Man" is good, and its travelability is okay, while its franchisability (spin-off potential) is poor, and its reach (the number of people expressing demand for a show) is high. This information allows distributors and platforms to make informed decisions about how the show is received across the globe.
Comparing the performance of "Y: The Last Man" on a rolling year basis vs the last 30 days reveals that the show's popularity is increasing. Examining the top 10 global markets where the show is most in-demand, we find that "Y: The Last Man" outperforms the demand of an average TV show in each of these markets, making it a good choice for distribution deals and further international expansion. Brazil ranks #1, and the demand for the show in Brazil is good. The show also achieved good audience demand in other top markets like France, Italy, and the United Kingdom.
In conclusion, using demand data can help entertainment executives make informed decisions about content valuation, acquisition, distribution, and programming decisions. In the case of "Y: The Last Man" in Brazil in March 2024, the show has positive momentum, good demand, and international appeal. By using demand data, entertainment executives can stay on top of trends, make informed decisions and grow their business in the constantly evolving global entertainment market.
Y: The Last Man's travelability to Brazil in the last 30 days is 229%, which means that the audience demand for Y: The Last Man is 229% of the demand in its country of origin, United States. Click through to another market to discover how well Y: The Last Man travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Y: The Last Man), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Y: The Last Man, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Y: The Last Man is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Y: The Last Man, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Y: The Last Man in Brazil. We provide our partners with essential television competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.