The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking at "Alert's" performance in Canada in March 2024, analyzing the data can help you make more informed decisions regarding content acquisition, distribution, programming, and content valuation:
1. Content Valuation: Using demand data can help determine the value of the TV series. The high demand for "Alert" in Canada, 4.7 times the audience demand of the average show, indicates good demand for the series. By using Parrot Analytics content valuation system, the dollar value contribution of the title, to any platform, in any region, can be revealed, giving an accurate economic valuation of the show's worth.
2. Acquisition: Demand data helps with acquisition decisions, and the fact that the demand for "Alert" in Canada had increased by 34.1% is significant. Knowing which shows the fans of "Alert" like can help executives make informed acquisition choices as they can acquire or target titles similar to "Alert."
3. Programming: For programming decisions, "Alert's" rank of #517 in Canada, moving up 466 spots during March 2024, coupled with the show's recent spike in demand indicates that the show is attracting more viewers in Canada. As such, executives can consider increasing the number of screenings to capitalize on the growing popularity.
4. Distribution: For executives who are concerned about the global performance of a TV series, analyzing demand data is an excellent place to start. "Alert's" international demand is solid (travelability is OK), especially in the US, where the demand for the show is 7.7 times the average show. Knowing where the show performs best geographically and how much it is in-demand can help executives determine the best way to distribute the TV series, ensuring that the series is accessible to its target audience.
5. Demand relates to content valuation by providing a basis to measure how much a title is worth in any given region. The goal of content valuation is to determine how much a streaming service should spend on content, and using demand data can help answer this question while providing a fair ROI analysis for any given title.
Overall, by using demand data to analyze the performance of a title like "Alert," entertainment executives can make informed content decisions. Knowing the growth trajectory of a TV series in a particular market, the associated audiences, and the series' global performance can help in making objective decisions. The goal of the information derived from demand data is to help executives make cost-effective decisions that generate increased value and returns as they acquire, distribute, and program content for their platform.
Alert's travelability to Canada in the last 30 days is 46%, which means that the audience demand for Alert is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Alert travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alert), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Alert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alert, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Alert in Canada. We provide our partners with comprehensive television industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.