The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, the demand data for "Alert" can provide a wealth of information. Firstly, the show has 2.1 times the audience demand of the average show in France over the last 30 days, indicating that it is highly popular in the region. This level of demand is only achieved by 8.6% of all TV shows, making it a strong contender for acquisition, distribution or programming.
By looking at the show's movement in rank, we can see that it moved up by 2089 spots during March in France. This indicates that audience demand for "Alert" has been increasing recently and it could be an ideal time to consider adding it to a platform's content library. Additionally, the show's rank in the drama genre in France is at the 93.1th percentile, meaning that "Alert" has higher demand than 93.1% of all drama titles in France. This information can be used to guide decisions around content acquisition and programming.
By examining fan affinity data, we can see that the top shows fans of "Alert" like are "FBI: Most Wanted", "FBI: International", "CSI: Vegas", "The Rookie", "Law & Order: Special Victims Unit", "Law & Order: Organized Crime", "Will Trent", "S.W.A.T." and "9-1-1: Lone Star". This information can be leveraged to guide content decisions for similar shows, programming, and content distribution.
The increasing demand for "Alert" in France by 165.1% during March is another indication that the show is growing in popularity. This growth in demand can be used to determine the value of the show and its potential return on investment (ROI) for the platform. The Parrot Pulse for "Alert" measures the show's performance across six dimensions and provides an independent measure of its global performance. "Alert" has good worldwide audience demand across all platforms and momentum, the pace of growth, is likewise outstanding. This can inform decisions concerning content valuation and programming strategies.
Travelability indicates the show's international demand relative to its home market. For "Alert", it is okay, with demand in France being 17% of the demand in its country of origin, the United States. This data can be used by platforms and networks looking to expand their reach into new markets. Additionally, information on the show's longevity and franchisability (spin-off potential) can guide decisions concerning IP development, and the potential for the creation of new franchises or spin-offs.
Finally, by examining the top 10 global markets where "Alert" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. This includes the United States, where demand is 7.7 times the average. This data can inform decisions around content distribution, marketing campaigns, and strategic partnerships.
Overall, the demand data for "Alert" in France provides valuable insights that entertainment executives can use to make informed content, acquisition, distribution, and programming decisions. It can help guide content valuation, inform decisions around content acquisition and marketing campaigns, and provide valuable insights into audience preferences and content trends.
Alert's travelability to France in the last 30 days is 26%, which means that the audience demand for Alert is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Alert travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Alert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alert, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Alert in France. We provide our partners with essential TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.