The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content decisions and executing successful acquisitions or distribution strategies. Parrot Analytics provides demand data that can help guide your programming decisions, as made evident by the performance analysis of "America's Got Talent" in March 2024 in Canada.
Using Parrot Analytics' demand data, we can determine that "America's Got Talent" is a strong performer in Canada, with 19.0 times the audience demand of the average show in the country over the last 30 days. This show has outstanding demand, with only 2.7% of all TV shows having this level of demand. Although the show has been decreasing in demand recently, its travelability to other countries is exceptional as seen by its global performance across six dimensions - audience demand across all platforms is outstanding, longevity is an exceptional factor, its momentum is among the current top-performers, franchisability spin-off potential is exceptional, and reach is outstanding.
In terms of genre, "America's Got Talent" ranks at the 100.0th percentile in the documentary genre, making it higher in demand than all documentary titles in Canada. The show has also enjoyed sustained success over the years and has managed to maintain its audience demand exceptionally over time. Furthermore, audience demand has spiked in late March 2024 for Canada.
By examining the top ten global markets where "America's Got Talent" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets.
Demand data can be used to answer questions concerning content valuation, acquisition, and distribution. To evaluate content valuation, executives can use demand data to calculate the dollar value contribution of a title, its value to a platform over time, and how exclusivity affects its value. To make informed acquisition or distribution decisions, executives can use demand data to assess the TV series' ability to improve subscription or mitigate churn, as well as marketability. For programming decisions, executives can use demand data to determine the best release and pricing strategy, which elements of existing content fans like the most, and the resonating genres in a particular market.
In summary, Parrot Analytics' demand data can help entertainment executives make more informed decisions concerning content valuation, acquisition, and distribution to deal with the ever-changing global market and attain a sustainable competitive advantage.
America's Got Talent's travelability to Canada in the last 30 days is 43%, which means that the audience demand for America's Got Talent is 43% of the demand in its country of origin, United States. Click through to another market to discover how well America's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s America's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Got Talent, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for America's Got Talent in Canada. We provide our partners with far-reaching content expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.