The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed acquisition or distribution decisions, or create content that resonates well with audiences, there's a lot that you can learn from analyzing demand data on the Parrot Analytics platform. For instance, let's take a look at a popular TV show, "Beyond Paradise," and understand how to use demand data to make more effective decisions.
With 2.4 times the audience demand of the average show in Canada over the last 30 days, "Beyond Paradise" has good demand. Similarly, the show's demand over the last 90 days has been good, and has been increasing recently. Furthermore, with a peak rank of #1183 in Canada, the show has a high demand and popularity within the market.
In addition to demand levels, the Parrot Pulse provides six key dimensions of a show's performance. The worldwide audience demand across all platforms is good, while the show's travelability is okay, meaning it has potential for demand in other international markets. However, it's important to note that the demand for "Beyond Paradise" in Canada was only 26% of the demand in its country of origin, the United Kingdom, indicating that the show may be more popular in the UK. The show also has good longevity, meaning that the demand for it has been maintained over time. Its momentum, or the pace at which the demand for the show is growing, is likewise outstanding. However, its franchisability score is poor, indicating reduced potential for spin-offs based on the show, whereas its reach score is okay, meaning it attracts a moderate amount of audience demand.
It's also essential to consider the fan base and target audience. For example, it's worth noting that fans of "Beyond Paradise" are also interested in shows such as "Midsomer Murders", "Jeopardy!", "Murdoch Mysteries", and "Shetland", which helps to identify a niche of viewers who enjoy these specific genres.
Additionally, analyzing the performance of "Beyond Paradise" on a rolling basis over the past year vs. the last 30 days provides further insights. The peak demand in the last 30 days is 50.8% higher than the peak demand over the course of the entire year, indicating that the show's popularity is rising. This has also helped the show achieve an average demand that is 2.4 times the title average for the last 30 days, compared to the average of 1.8 times the title year-round.
Finally, understanding where the show is in high demand globally is another valuable insight. "Beyond Paradise" has been particularly popular in markets like the UK, Australia, the Netherlands, the United States, Sweden, Switzerland, China, Canada, and Romania.
Using these insights, executives in the TV industry can make informed decisions regarding content valuation, choosing which titles to acquire and distribute, and optimally marketing their content to the right audience.
Beyond Paradise's travelability to Canada in the last 30 days is 27%, which means that the audience demand for Beyond Paradise is 27% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Beyond Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Beyond Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beyond Paradise, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Beyond Paradise in Canada. We provide our partners with essential television analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.