The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, "Black Sails" can be used as a case study to help make informed content, acquisition, and distribution decisions by leveraging data on audience demand. Parrot Analytics' system provides information on how popular a show is, identifying key trends in the marketplace, and the type of content that resonates with viewers. Below are answers to some of the key questions that executives may have while using demand data to drive strategic decision-making.
- Content valuation: Using demand data, executives can calculate the economic value of a specific title to any platform in any region. Parrot Analytics' economic valuation system enables executives to determine the cost of content acquisition, how much a title is worth, the baseline value of a title, and if it is worth renewing. Based on the data provided, "Black Sails" has demand that is 7.4 times the average over the last 30 days in Canada, indicating that it has strong demand. However, the show experienced a decrease in demand over March, so executives might want to re-evaluate its value over time.
- Subscriber acquisition and retention: Demand data can help executives determine which titles to purchase to attract and retain subscribers. As per the data, "Black Sails" has a good reach and good longevity, indicating a sustained audience demographic. The show ranks high in the history genre in Canada, meaning it has a higher demand than 98.7% of all history titles. Its momentum is likewise outstanding. By using demand data to understand viewing trends such as audience preferences, preferences in different regions, etc., entertainment executives can make profitable decisions on producing or acquiring content that attracts and retains subscribers.
- Optimal Release Strategy and Pricing: By collecting audience demand data and understanding viewers' preferences for content, executives can release TV series at a time that is optimal for its potential success. For instance, based on the analyzed data, "Black Sails" experienced a demand spike in Late March 2024, indicating a potential opportunity for similar shows to follow this scheduling.
- Franchisability: The demand for specific shows or titles in relation to other shows can exhibit the potential for spinoffs, adaptations, or franchising. By examining the relationship between audience engagement and the potential for related content, executives can identify which titles have spin-off potential. Parrot Analytics' system indicates that the franchisability of "Black Sails" is good, indicating that it has the potential for a spin-off. By creating spinoffs, studios, production companies, and platforms can build a viable long-term business model that ensures higher demand for their content.
- Competitive Benchmarking: The demand data can help a studio or production company compare the performance of different shows. By using Parrot Analytics' system to understand trends, umbrellas can perform competitive benchmarking, which involves comparing the performance of different shows. For instance, by comparing the metrics of "Black Sails" against other shows, companies can quickly determine how it ranks against other popular titles in terms of audience demand. By examining what works for competitors and identifying gaps in the market, production companies can make informed content decisions.
In conclusion, by using demand data, entertainment executives can make informed decisions on content valuation, subscriber acquisition, optimal release strategy, pricing, franchising potential, competitive benchmarking, and other key areas. The analyzed dataset on "Black Sails" shows that there is potential for the show in Canada, and that its performance continues to increase in popularity. By utilizing demand analysis, savvy executives can make informed decisions and maximize their chances of success.
Black Sails's travelability to Canada in the last 30 days is 46%, which means that the audience demand for Black Sails is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Black Sails travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. STARZ, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Black Sails.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Black Sails from partners like STARZ.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Black Sails? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as STARZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from STARZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Black Sails. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as STARZ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Black Sails), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Black Sails, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Black Sails is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Black Sails also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Sails, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Black Sails in Canada. We provide our partners with deep media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
