The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you are well aware that making informed content, acquisition, distribution, or programming decisions is critical for the success of your company or platform. One way to make these decisions is by leveraging demand data, such as in the case of "Designated Survivor" in March 2024 in Canada.
Using demand data, you can assess the value of a TV series and determine how much to spend on content. For example, Parrot Analytics' content valuation system calculates the dollar value contribution of any title on any platform in any region, giving you a more accurate understanding of a series' worth and allowing you to determine how much to allocate for acquisition or licensing.
You can also use demand data to understand the global appeal of a content title. The demand data for "Designated Survivor" indicates high demand in Canada, the United States, the United Kingdom, South Africa, the Netherlands, Germany, France, Brazil, and China. This information can help you make informed decisions about which markets to prioritize for content distribution or acquisition.
Demand data can also help you with subscriber retention or acquisition as you make programming decisions. With data revealing that demand for "Designated Survivor" has increased by 12.6% in Canada in March, you can consider adding the show to your platform to retain current subscribers or attract new ones.
Moreover, understanding audience demand and preferences can be helpful in creating content that meets the needs and interests of your audience. You can analyze the demand data for "Designated Survivor" to identify other TV shows that fans of the show also like, enabling you to program complementary shows or propose spin-offs based on these preferences.
Additionally, demand data can help you optimize your marketing campaign ahead of a premiere, identify potential franchisability, and map local whitespace. This information allows for a more data-driven approach to your programming and content decisions that considers the show's performance, international appeal, momentum, longevity, franchisability, and reach.
In summary, demand data, such as the information provided for "Designated Survivor," can enable a more informed decision-making process in content valuation, acquisition, distribution, and programming. By analyzing the demands of audiences across time periods and multiple markets, you can strategically position your content and platform to retain subscribers and engage new ones.
Designated Survivor's travelability to Canada in the last 30 days is 34%, which means that the audience demand for Designated Survivor is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Designated Survivor travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Designated Survivor.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Designated Survivor from partners like Netflix.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Designated Survivor? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Designated Survivor. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Designated Survivor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Designated Survivor, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Designated Survivor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Designated Survivor, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Designated Survivor in Canada. We provide our partners with valuable television series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.